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A Study of Verbal/Visual Multimodal Discourse in Contemporary Iranian Art [PDF]
Today, many works of art are formed by the combination of linguistic and visual modes, and this form of creation of artwork has also affected its reception. The writing language has become an inseparable layer from the title of exhibition and works, to a
azam hakim, zahra pakzad, Masoud Kowsari
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Emergent meaning-making in multimodal discourse: A case for sadness in The Horse Whisperer
This article addresses functional-pragmatic and cognitive-semiotic issues of emergent meaning-making in multimodal discourse. The theoretical backbone comprises the theories of conceptual integration, blended classic joint attention, embodied cognition ...
Tetiana Krysanova
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Classroom lead-in is the initial stage for motivating students to become engaged in-class interaction. However, little research, to our knowledge, has analyzed the role of teachers’ multimodal competence reflected through their multimodal pedagogic ...
Yongli Qin, Yongli Qin, Ping Wang
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Lexicons, Literacies and Design Futures
As the world in which we live becomes more complex and contested, economically and politically but also in terms of rapid and long-lasting environmental change, design education faces new demands and challenges.
Andrew Morrison +5 more
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This article offers a methodological reflection on the use of multimodal techniques for the study of academic lectures. Three distinct multimodal approaches have been put forward to explore the use of language holistically, namely, multimodal social ...
Edgar Bernad-Mechó
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Gender Differences in Influencer Advertisements on Instagram: A Multimodal Perspective
Congruent with the rapid development of internet users worldwide, social media advertising has been mushrooming on various social network platforms, including Instagram.
Anderson Hidarto, Aryani Andrieza
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Multimodal discourse in EFL instruction: Implications for language competence, cognitive engagement, and multimodal literacy [PDF]
Multimodal discourse has become increasingly relevant in language education. Although conventional texts continue to dominate English as a Foreign Language (EFL) instruction, interest in multimodal forms of communication has grown in recent years.
Victoria L. Malakhova
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Performing Parisian. Gender Performances, Elite Discourse and Multimodality on Instagram
This paper leans on the thematic dimensions of gender, tourism and multimodality to explore how Instagram users construct Parisian narratives at the Café de Flore geotag.
Erin McInerney
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This study proposes a Multimodal Hermeneutic Model (for short, MHM) as a methodology that extends the analytic scope of Ricoeur’s (1973, 1976, 1981) classic hermeneutic theory of text interpretation towards examining multimodal texts.
Amir H.Y. Salama
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Integrating systemic functional and cognitive approaches to multimodal discourse analysis
This study explores the complementarities between systemic functional and cognitive metaphorical approaches to multimodal discourse analysis. Their common concern with the construal of human experience and their shared theoretical foundation of ...
Dezheng Feng, Elaine Espindola
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