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A Study of Verbal/Visual Multimodal Discourse in Contemporary Iranian Art [PDF]

open access: yesنگره, 2021
Today, many works of art are formed by the combination of linguistic and visual modes, and this form of creation of artwork has also affected its reception. The writing language has become an inseparable layer from the title of exhibition and works, to a
azam hakim, zahra pakzad, Masoud Kowsari
doaj   +1 more source

How EFL Teachers Engage Students: A Multimodal Analysis of Pedagogic Discourse During Classroom Lead-Ins

open access: yesFrontiers in Psychology, 2021
Classroom lead-in is the initial stage for motivating students to become engaged in-class interaction. However, little research, to our knowledge, has analyzed the role of teachers’ multimodal competence reflected through their multimodal pedagogic ...
Yongli Qin, Yongli Qin, Ping Wang
doaj   +1 more source

Emergent meaning-making in multimodal discourse: A case for sadness in The Horse Whisperer

open access: yesКогниция, коммуникация, дискурс, 2022
This article addresses functional-pragmatic and cognitive-semiotic issues of emergent meaning-making in multimodal discourse. The theoretical backbone comprises the theories of conceptual integration, blended classic joint attention, embodied cognition ...
Tetiana Krysanova
doaj   +1 more source

Combining Multimodal Techniques to Approach the Study of Academic Lectures: A Methodological Reflection

open access: yesAtlantis, 2021
This article offers a methodological reflection on the use of multimodal techniques for the study of academic lectures. Three distinct multimodal approaches have been put forward to explore the use of language holistically, namely, multimodal social ...
Edgar Bernad-Mechó
doaj   +1 more source

Lexicons, Literacies and Design Futures

open access: yesTemes de Disseny, 2020
As the world in which we live becomes more complex and contested, economically and politically but also in terms of rapid and long-lasting environmental change, design education faces new demands and challenges.
Andrew Morrison   +5 more
doaj   +3 more sources

Towards a Multimodal Hermeneutic Model: The case of Uber-Blog-mediated advertising discourse order of ‘Saudization’

open access: yesRussian Journal of Linguistics, 2023
This study proposes a Multimodal Hermeneutic Model (for short, MHM) as a methodology that extends the analytic scope of Ricoeur’s (1973, 1976, 1981) classic hermeneutic theory of text interpretation towards examining multimodal texts.
Amir H.Y. Salama
doaj   +1 more source

Polycode as a multimodality of academic discourse [PDF]

open access: yesE3S Web of Conferences, 2021
The article is devoted to the study of polycode in academic discourse. The purpose of the article is to describe polycode as one of the parameters of academic discourse, understood as a complex social and communicative activity in education. Academic discourse includes subjects, objects, and products of communication in a particular social environment.
Luchinskaya Elena   +3 more
openaire   +2 more sources

Systematically Working with Multimodal Data Research Methods in Multimodal Discourse Analysis. Sigrid Norris.

open access: yesIperstoria, 2020
Review by Systematically Working with Multimodal Data Research Methods in Multimodal Discourse Analysis, by Sigrid Norris.
Elena Mattei
doaj   +1 more source

Gender Differences in Influencer Advertisements on Instagram: A Multimodal Perspective

open access: yesJournal of Language and Literature, 2022
Congruent with the rapid development of internet users worldwide, social media advertising has been mushrooming on various social network platforms, including Instagram.
Anderson Hidarto, Aryani Andrieza
doaj   +1 more source

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