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Multimodal signs in (non)heteronormative discourse of transnational Hindi cinema: the case study of Hindi film Dostana [PDF]
This article conducts a detailed analysis of multimodal signifiers in a popular Hindi film Dostana (meaning friendship) with particular focus on film’s (non) heteronormative and sexist system of signification.
Rizwan, Snobra
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A multimodal discourse study of selected COVID-19 online public health campaign texts in Nigeria [PDF]
Ope-Davies Opeibi T, Shodipe M.
exaly +2 more sources
A Study of Verbal/Visual Multimodal Discourse in Contemporary Iranian Art [PDF]
Today, many works of art are formed by the combination of linguistic and visual modes, and this form of creation of artwork has also affected its reception. The writing language has become an inseparable layer from the title of exhibition and works, to a
azam hakim, zahra pakzad, Masoud Kowsari
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Multimodal Discourse Strategies of Factuality and Subjectivity in Educational Digital Storytelling [PDF]
As new technologies continue to emerge, students and lecturers are provided with new educational tools. One such tool, which is increasingly used in higher education, is digital storytelling, i.e. multi-media digital narratives.
Patricia Bou-Franch
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Classroom lead-in is the initial stage for motivating students to become engaged in-class interaction. However, little research, to our knowledge, has analyzed the role of teachers’ multimodal competence reflected through their multimodal pedagogic ...
Yongli Qin, Yongli Qin, Ping Wang
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Emergent meaning-making in multimodal discourse: A case for sadness in The Horse Whisperer
This article addresses functional-pragmatic and cognitive-semiotic issues of emergent meaning-making in multimodal discourse. The theoretical backbone comprises the theories of conceptual integration, blended classic joint attention, embodied cognition ...
Tetiana Krysanova
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This article offers a methodological reflection on the use of multimodal techniques for the study of academic lectures. Three distinct multimodal approaches have been put forward to explore the use of language holistically, namely, multimodal social ...
Edgar Bernad-Mechó
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Lexicons, Literacies and Design Futures
As the world in which we live becomes more complex and contested, economically and politically but also in terms of rapid and long-lasting environmental change, design education faces new demands and challenges.
Andrew Morrison +5 more
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Polycode as a multimodality of academic discourse [PDF]
The article is devoted to the study of polycode in academic discourse. The purpose of the article is to describe polycode as one of the parameters of academic discourse, understood as a complex social and communicative activity in education. Academic discourse includes subjects, objects, and products of communication in a particular social environment.
Luchinskaya Elena +3 more
openaire +2 more sources
This study proposes a Multimodal Hermeneutic Model (for short, MHM) as a methodology that extends the analytic scope of Ricoeur’s (1973, 1976, 1981) classic hermeneutic theory of text interpretation towards examining multimodal texts.
Amir H.Y. Salama
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