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Gender Differences in Influencer Advertisements on Instagram: A Multimodal Perspective
Journal of Language and Literature, 2022 Congruent with the rapid development of internet users worldwide, social media advertising has been mushrooming on various social network platforms, including Instagram.
Anderson Hidarto, Aryani Andrieza
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Planning multimodal discourse [PDF]
Proceedings of the 31st annual meeting on Association for Computational Linguistics -, 1993 In this talk, we will, show how techniques for planning text and discourse can be generalized to plan the structure and content of multimodal communications, that integrate natural language, pointing, graphics, and animations. The central claim of this talk is that the generation of multimodal discourse can be considered as an incremental planning ...
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Iperstoria, 2020 Review by Systematically Working with Multimodal Data Research Methods in Multimodal Discourse Analysis, by Sigrid Norris.
Elena Mattei
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Integrating systemic functional and cognitive approaches to multimodal discourse analysis
Ilha do Desterro, 2013 This study explores the complementarities between systemic functional and cognitive metaphorical approaches to multimodal discourse analysis. Their common concern with the construal of human experience and their shared theoretical foundation of ...
Dezheng Feng, Elaine Espindola
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Performing Parisian. Gender Performances, Elite Discourse and Multimodality on Instagram
ILCEA, 2023 This paper leans on the thematic dimensions of gender, tourism and multimodality to explore how Instagram users construct Parisian narratives at the Café de Flore geotag.
Erin McInerney
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An AQUA Advertisement’s Multimodal Discourse Analysis
International Journal of Linguistics, Literature and Translation, 2022 More rapid technological advances made this a very effective medium in communicating and conveying messages to the public. Television, the internet, radio, etc., are mediums that companies frequently use in promoting their products through advertisements. Advertisements have a large influence on making consumers buy the products.
Ruswardiningsih, Dini +1 more
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Multimodal Exemplification: The Expansion of Meaning in Electronic Dictionaries
Lexikos, 2017 This article investigates electronic dictionaries under the framework of Systemic-Functional Multimodal Discourse Analysis (SF-MDA) and argues for improving their exemplification multimodally.
Xiqin Liu
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Multimodality in Online Political Discourse: Internet Memes about Scottish Independence
Научный диалог, 2019 The article is dedicated to the mediation of the possible independence of Scotland in social networks. A multimodal analysis of thematic Internet memes 2014-2016 is carried out as examples of online political discourse.
O. A. Blinova
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Learning Multimodality through Genre-Based Multimodal Texts Analysis: Listening to Students’ Voices
Vision: Journal for Language and Foreign Language Learning, 2020 Recently, multimodality has attracted the attention of researchers, notably in the educational milieu. However, only a few studies reported on the way students perceived the use of Genre-Based Multimodal Texts Analysis (GBMTA) for teaching multimodality.
Fuad Abdullah +2 more
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Words, Pictures, and Arguments: A Relevance-Theoretic Synthesis
Journal of Linguistics and Language Teaching, 2023 Whether visual representation can function in arguments is a controversial issue. Those who claim they cannot, claim that only propositions may function thus and that as visuals cannot represent propositions, they cannot function in arguments.
Gerald Delahunty
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