Results 11 to 20 of about 13,313 (307)
Revista Alicantina de Estudios Ingleses, 2014 This article conducts a detailed analysis of multimodal signifiers in a popular Hindi film Dostana (meaning friendship) with particular focus on film’s (non) heteronormative and sexist system of signification.
Rizwan, Snobra
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Television as a subject of multimodal discourse analysis
Ученые записки Казанского университета: Серия Гуманитарные науки, 2018 The paper discusses the research and epistemic abilities of the multimodal discourse analysis of television. The novelty of the research refers to the tendencies of hypervisualization of mass communications.
T.R. Krasikova, E.A. Kozhemyakin
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A Multimodal Discourse Ontology for Meeting Understanding [PDF]
, 2006 In this paper, we present a multimodal discourse ontology that serves as a knowledge representation and annotation framework for the discourse understanding component of an artificial personal office assistant. The ontology models components of natural language, multimodal communication, multi-party dialogue structure, meeting structure, and the ...
John Niekrasz, Matthew Purver
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Approaches to Multimodal Discourse Analysis
, 2017 Culture and society are produced through interactions between people, objects, and environments. Within these interactions it has become clear that the modes of spoken and written language are only some of a diverse range of modes involved in producing meaning and experience. As topics of study, the modes of spoken and written language have been joined
Jesse Pirini
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A multimodal analysis of the representation of the Rohingya crisis in BBC’s Burma with Simon Reeve (2018): Integrating Audience Research in Multimodal Critical Discourse Studies [PDF]
, 2020 The paper proposes the integration of Audience Research in Multimodal Critical Discourse Studies to investigate media discourse. The novel approach is exemplified through a case study: the media interaction between one viewer and the text of his choice ...
Castaldi, Jacopo
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Multimodal discourse in EFL instruction: Implications for language competence, cognitive engagement, and multimodal literacy [PDF]
Training, Language and CultureMultimodal discourse has become increasingly relevant in language education. Although conventional texts continue to dominate English as a Foreign Language (EFL) instruction, interest in multimodal forms of communication has grown in recent years.
Victoria L. Malakhova
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Integrating systemic functional and cognitive approaches to multimodal discourse analysis
Ilha do Desterro, 2013 This study explores the complementarities between systemic functional and cognitive metaphorical approaches to multimodal discourse analysis. Their common concern with the construal of human experience and their shared theoretical foundation of ...
Dezheng Feng, Elaine Espindola
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An AQUA Advertisement’s Multimodal Discourse Analysis
International Journal of Linguistics, Literature and Translation, 2022 More rapid technological advances made this a very effective medium in communicating and conveying messages to the public. Television, the internet, radio, etc., are mediums that companies frequently use in promoting their products through advertisements. Advertisements have a large influence on making consumers buy the products.
Ruswardiningsih, Dini +1 more
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Conformity Through Fear: A Multimodal Critical Discourse Analysis of COVID-19 Information Adverts [PDF]
, 2022 The UK Government has produced an array of televised information adverts or ‘campaigns’ to increase public awareness of COVID-19 and promote compliance with its subsequent policy. Research has shown that compliance with public health policy is influenced
Lennon, H., Gill, K.
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Performing Parisian. Gender Performances, Elite Discourse and Multimodality on Instagram
ILCEA, 2023 This paper leans on the thematic dimensions of gender, tourism and multimodality to explore how Instagram users construct Parisian narratives at the Café de Flore geotag.
Erin McInerney
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