Results 161 to 170 of about 9,399,426 (304)

In Favor of Digital Detox: Developing the Attitude Toward Digital Detox Scale

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The extensive usage of digital devices can lead to technological overload, potentially damaging interpersonal relations, individual performance, and personal well‐being. Digital detox describes consumers' counter‐reaction by intentionally reducing the use of digital devices for a specific period of time.
Svenja Winkler   +3 more
wiley   +1 more source

When Connection Feels Empty: Rethinking Consumer Loneliness Through Dual Presence in Digital Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Digital marketplaces sell connection, yet loneliness persists among their users. Marketing scholarship has largely examined loneliness as a consumer‐level deficit, studying how individuals compensate through consumption. How digital environments themselves structure the conditions under which loneliness is experienced has received less ...
Tianhao Yang   +2 more
wiley   +1 more source

Liquid Death, Moral Debt: Ironic Naming and the Effect on Healthiness Perception

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Ironic brand names such as “Liquid Death” and “Surreal Cereal” are increasingly common in the marketplace to compete for consumers’ limited attention. Yet, we know little about their downstream consequences for product inferences. Across experiments, we show that ironic names diminish perceptions of product morality, which in turn lowers ...
Smaraki Mohanty   +2 more
wiley   +1 more source

AI Companions and Loneliness: Conceptualizing and Operationalizing Synthetic Mindfulness and Exploring Its Role in Alleviating Loneliness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The rise of AI companions has sparked interest in their potential to alleviate the growing social problem of loneliness, yet evidence of their effectiveness remains unsettled. Drawing on social surrogacy theory with a theories‐in‐use approach, this research introduces synthetic mindfulness, defined as consumers' judgment of an AI companion's ...
Varqa Shamsi Bahar   +3 more
wiley   +1 more source

Home - About - Disclaimer - Privacy