Results 151 to 160 of about 54,700 (262)
Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi +4 more
wiley +1 more source
Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management
ABSTRACT How can customer experience (CX) frameworks be used to understand and support service firms to mitigate loneliness and social isolation? This paper addresses this question by developing the Lonely Customer Journey, a conceptual framework that uses the Touchpoints‐Context‐Qualities (TCQ) framework (De Keyser et al.
Nina Veflen, Lars Witell, Lars Fuglsang
wiley +1 more source
Go to Hell: Some Reflections on the Role of Intuition and Analysis in Artistic Research
Stefan Östersjö
doaj +1 more source
Development and validation of the German Performance-related Questionnaire for Musicians (PQM) for measuring situational music performance anxiety. [PDF]
Spahn C, Nusseck M.
europepmc +1 more source
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova +3 more
wiley +1 more source
<i>From concept to proof:</i> developing a neurofeedback-fNIRS protocol to train self-regulation for music performance anxiety in adolescent musicians. [PDF]
Borges N +8 more
europepmc +1 more source
ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa +3 more
wiley +1 more source
Perceived memory reliability and music performance anxiety in Chinese musicians: a mediation and latent profile approach. [PDF]
Li J, Luo Y, Wu Z, Huang L, Sun J.
europepmc +1 more source
ABSTRACT Amid rising loneliness and declining community participation, service environments have become increasingly important sites of everyday social interaction. Existing research has largely treated Third Place as a property of a space, leaving unexplored how individual customers come to perceive a servicescape as a social home.
Asha Worsteling +3 more
wiley +1 more source

