Results 161 to 170 of about 4,176 (197)

Conceptualizing nation branding: the systematic literature review

Journal of Product and Brand Management, 2023
JOSÉ I Rojas-Méndez
exaly  

Cultural heritage and nation branding – multi stakeholder perspectives from Portugal

Journal of Tourism and Cultural Change, 2022
Helena Nobre, Ana Sousa
exaly  

Nation as brand

2023
openaire   +1 more source

Empowerment or disempowerment: Exploring stakeholder engagement in nation branding through a mixed method approach to social network analysis

Public Relations Review, 2021
Xiufang Li, Juan Feng
exaly  

Branding the nation: What is being branded?

Journal of Vacation Marketing, 2006
Ying Fan
exaly  

Nation Branding

2010
openaire   +1 more source

Branding the nation: Towards a better understanding

Place Branding and Public Diplomacy, 2010
Ying Fan
exaly  

Two decades of research on nation branding: a review and future research agenda

International Marketing Review, 2019
Justin Paul, Chiquan Guo
exaly  

The History of Nation Branding and Nation Branding as History

2018
openaire   +2 more sources

Nation Branding and Nationalism

2019
openaire   +2 more sources