Results 311 to 320 of about 124,228 (346)

Nation as brand

2023
openaire   +1 more source

Optimal Contract Design for a National Brand Manufacturer Under Store Brand Private Information

Manufacturing and Service Operations Management, 2023
Xinyan Cao, Xiang Fang, Guang Xiao
exaly  

Store brand and national brand promotion attitudes antecedents

Journal of Business Research, 2011
Enrique Manzur, Sérgio Olavarrieta, Pedro Hidalgo   +2 more
exaly  

Nation Branding

2010
openaire   +1 more source

Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat

Journal of Retailing and Consumer Services, 2018
David E Sprott, Sándor Czellar, Kevin E Voss   +2 more
exaly  

Brand and firm values in distinct national cultures

Asia Pacific Journal of Marketing and Logistics, 2020
Sungchul Choi
exaly  

Private label positioning: Quality versus feature differentiation from the national brand

Journal of Retailing, 2006
Anne T Coughlan
exaly  

The History of Nation Branding and Nation Branding as History

2018
openaire   +2 more sources

Private and national brand consumers' images of fashion stores

Journal of Product and Brand Management, 2013
Ram Herstein, Shaked Gilboa, Eyal Gamliel   +2 more
exaly  

Nation Branding and Nationalism

2019
openaire   +2 more sources