Results 321 to 330 of about 124,228 (346)

Strategic brand alliances: implications of ingredient branding for national and private label brands

Journal of Product and Brand Management, 2000
Rajiv Vaidyanathan, Praveen Aggarwal
exaly  

Brand trust: a cross-national validation in Germany, India, and South Africa

Journal of Product and Brand Management, 2016
Sabrina M Hegner, Colin Jevons
exaly  

THE DEFINING PURPOSES OF NATION BRANDING AND NATION BRANDING

2021
openaire   +1 more source

The influence of price and brand loyalty on store brands versus national brands

International Review of Retail, Distribution and Consumer Research, 2006
Ian Phau
exaly  

Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

Production and Operations Management, 2015
Jun Ru, Ruixia Shi
exaly  

Brand Extension Effects on Brand Equity: A Cross-National Study

Journal of Euromarketing, 2009
Isabel Buil, Eva Martinez, Leslie De Chernatony   +2 more
exaly  

Nation branding

2016
openaire   +2 more sources

Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison

Journal of World Business, 2011
Paurav Shukla
exaly  

Branding Nations

2013
openaire   +1 more source

Nation-Building and Nation Branding

2021
Lars Jensen, Kristín Loftsdóttir
openaire   +1 more source