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Private label brands vs national brands: new battle fronts and future competition [PDF]
Cogent Business & ManagementThe rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs).
Sbonelo Gift Ndlovu
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Competitive Advantage in the World of Wine—An Analysis of Differentiation Strategies Developed by Sectoral Brands in the Global Market [PDF]
FoodsThis study aims to analyze the differentiation strategies developed by sectoral brands in the global wine industry and how these strategies interrelate. A sectoral brand is defined as having a distinctive brand name accompanied by a visual identity, with
Daniel Marian Micu +3 more
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The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
Journal of Open Innovation: Technology, Market and Complexity, 2022 While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media ...
Linda Saulīte, Deniss Ščeulovs
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Journal of Macromarketing, 2012 India is a vast, diverse country, which attracts much attention as a political and economic entity as well as a major tourism destination. This commentary explores the Incredible India Campaign, a Nation Branding campaign which has been running in India for approximately ten years.
Kerrigan, Finola +2 more
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The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
Journal of Open Innovation: Technology, Market and Complexity, 2022 This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15–24.
Linda Saulīte +2 more
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The Brand Italy in the Age of On-Line Reproduction
Cinergie, 2020 The essay looks at the production, distribution, and consumption of the Italian novel in the global editorial market in the context of what Mark McGurl has called “the age of Amazon.” By drawing from studies on so-called “platform capitalism,” but also ...
Roberto Dainotto
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Sociocultural Dynamics of Perception of Italian Brands in Russia
Дискурс, 2021 Introduction. This article analyzes the specifics of the perception of Italian brands in Russia. The starting point in the paper is the understanding that the evolution of Italian culture and the image of Italy itself has led to the perception of this ...
R. D. Akinina +2 more
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Pakistan Marble Industry Challenges: Opportunities for China in Pakistan
JISR Management and Social Sciences & Economics, 2012 The phrase world has now become a global village is rightly indicative of the fruitful effects and outcomes for entrepreneurs as far as their growth and profit margin are concerned.
Yasir Mansoor, Nadeem A. Syed
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Nation Branding: An Analysis of Botswana’s National Brand
International Journal of Business Administration, 2012 This paper evaluates Botswana’s national branding using the Gilmore (2002) and the Echtner & Ritchie (2003) models. The methodology involved an examination of the extant literature to identifying key factors that influence brand perceptions for a nation and the nature of those factors. The findings showed that the Botswana branding incorporated most of
Edward E. Marandu +2 more
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Management şi Marketing, 2020 The purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method.
Alić Adi +2 more
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