Results 1 to 10 of about 312,565 (168)
Nation Branding: An Analysis of Botswana’s National Brand
International Journal of Business Administration, 2012 This paper evaluates Botswana’s national branding using the Gilmore (2002) and the Echtner & Ritchie (2003) models. The methodology involved an examination of the extant literature to identifying key factors that influence brand perceptions for a nation and the nature of those factors. The findings showed that the Botswana branding incorporated most of
Edward E. Marandu +2 more
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The national image of global brands [PDF]
, 2002 As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
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Nation brand and competitiveness of companies: Alternative approach to nation branding [PDF]
Vestnik of Saint Petersburg University. Management, 2021 The purpose of this study is to identify factors by which the nation brand builds a competitive advantage for various activities implemented in the country and to develop an alternative approach to nation branding, which allows to increase the competitiveness of companies operating in the country.
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Archives of Design Research, 2013 Background : This research is to analyze recent trends in the nation branding research and to present the concept of ‘A Nation-Brand Management (NBM)’ as an inclusive and integrated approach to nation branding. Converging theoretical disparities relevant to nation branding, we highlight the necessity of managerial role of nation branding for sustaining
Arend J. Groen, Lenna K.M. Lee
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Nation branding: The analysis of Serbia's brand identity [PDF]
Marketing, 2015 In less than a century, Serbia has changed its name several times and was part of a number of states. As a result of turbulent political and social past, the newly formed Republic of Serbia and its nation began the process of finding the nation's identity. Like other former Yugoslav countries, Serbia was faced with challenges of nation positioning, and
Velimir Štavljanin, Branka Novčić
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, 2018 The monograph is devoted to theoretical, methodological and practical issues of Ukraine’s nation brand formation in the context of global competition. The public administration mechanisms in building the relations of the authorities with the public are considered as one of the components of the process of a nation brand formation.The methodical ...
Anatolii Mazaraki +15 more
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Branding Canada: Trudeau’s contribution to nation branding [PDF]
, 2021 This Major Research Paper (MRP) investigates how nation branding is accomplished through political brand ambassadors, particularly Canada’s Prime Minister Justin Trudeau. Within this research, I also examine the intersection of political speech genres and branding speech genres, and how they have created the emergence of the nation branding speech ...
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A Brand Culture Approach to Managing Nation‐Brands [PDF]
European Management Review, 2017 The objective of this note is to formulate conceptual links between nation brands, international relations, and politics through the development of research questions that are underpinned by a brand‐culture approach. The focus is on the export of Turkey's soap operas to diverse locations around the globe, but in particular to the Middle East and the ...
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Conceptualisation of Nation Brand Image
International Journal of Management Studies, 2013 This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model. This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image. In addition, the theoretical relationship between national brand identity, national identity, tourism brand and nation ...
Handayani, Bintang, Rashid, Basri
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Win-Win Strategies at Discount Stores [PDF]
, 2005 An important development that contributes to store brands’ growing success in the grocery market is the increasing number of discount stores that sell predominantly own, private-label, brands.
Dekimpe, M.G. (Marnik) +3 more
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