Importance of news media branding in a contemporary media environment
Journal of Open Innovation: Technology, Market and Complexity, 2023 Digitalization fundamentally brought new ways in how media distribute and audiences consume media content, transforming the existing media environment and bringing new competitors to media organizations.
Linda Saulīte, Deniss Ščeulovs
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Can Spaza shops survive in township competition with large Nationals? What does the future hold [PDF]
The Retail and Marketing ReviewIt is a known fact that worldwide there is a high failure rate amongst Small, Micro and Medium Entreprises (SMMEs), and this also applies to SMME’s located in South African townships.
Prof M.C. Cant +2 more
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Between love and boycott: a story of dual origin brands [PDF]
Spanish Journal of Marketing-ESIC, 2020 Purpose – This research aims to address ethnocentric consumers’ willingness to boycott dual origin brands, in the particular case of national brands linked to a very specific regional origin, through analysing the paradox of (unfavourable) regional ...
Dalia Abdelwahab +3 more
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Spatial Competition and Private Labels
Journal of Agricultural and Resource Economics, 2010 Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers' power over suppliers in the vertical channel or facilitate horizontal differentiation among ...
Timothy J. Richards +2 more
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GLOBAL OR NATIONAL BRANDS? [PDF]
Management & Marketing, 2007 Today, branding is such a strong force that hardly anything goes unbranded. Branding in global markets poses several challenges to the marketers. A key decision is the choice between global and nationals brands.
Sorina GÎRBOVEANU
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The relationships between marketing mix, brand equity, lifestyle and attitude on a consumer’s private product brand purchasing decision. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 In a 2018 study, 85% of the American consumers surveyed stated they trusted private brand products at least as much as national brands. In both Asia and Thailand, the importance of private brands is also increasing. Therefore, the researchers undertook a
Fuengnapha Khanta +1 more
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DIY in the DNA: Macro Context and National Myth as Enduring Advertising Discourse
Hermes, 2017 This study shows how national contexts recurrently foreground specific myths in advertising to increase consumers’ ‘knowledge’ of the positioning of brands and their ‘liking’ of these brands. From an extended sample of New Zealand television commercials,
Fabrice Desmarais
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Determinants of choice of global and national food products’ brands [PDF]
Strategic Management, 2015 Within the behavioural theories used for understanding and predicting dietary behaviour, consumer attitudes are a significant variable. In the context of the choice between national and global brands, consumer ethnocentrism can be a significant ...
Grubor Aleksandar, Đokić Nenad
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Store Brand Sourcing Strategy for a Platform Incorporating Corporate Social Responsibility [PDF]
E3S Web of ConferencesE-commerce platforms are increasingly launching store brands while integrating corporate social responsibility (CSR) into their operations. In this paper, the model compares scenarios including no store brands, in-house production, sourcing from ...
Li Shuangbing
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Quality Assessment of Various Local Bottled Waters in Different Iraqi Markets [PDF]
Engineering and Technology Journal, 2013 Fifteen local bottled waters brands (Best-selling brands) purchased randomly covering nine Iraqi governorates were analyzed for various physico-chemical as well as bacterial water quality parameters.
Alhassan H. Ismail +2 more
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