Results 11 to 20 of about 336,149 (380)
Improving "National Brands": Reputation for Quality and Export Promotion Strategies [PDF]
, 2013 This paper studies the effect of firm and country reputation on exports when buyers cannot observe quality prior to purchase. Firm-level demand is determined by expected quality, which is driven by the dynamics of consumer learning through experience and
Cage, Julia, Rouzet, Dorothée
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Validation of Twitter opinion trends with national polling aggregates: Hillary Clinton vs Donald Trump [PDF]
Bovet, A., Morone, F. & Makse, H. A. Validation of Twitter opinion
trends with national polling aggregates: Hillary Clinton vs Donald Trump.
Sci. Rep. 8, 8673 (2018), 2017 Measuring and forecasting opinion trends from real-time social media is a long-standing goal of big-data analytics. Despite its importance, there has been no conclusive scientific evidence so far that social media activity can capture the opinion of the ...
Bovet, Alexandre +2 more
core +3 more sources
GLOBAL OR NATIONAL BRANDS? [PDF]
Management & Marketing, 2007 Today, branding is such a strong force that hardly anything goes unbranded. Branding in global markets poses several challenges to the marketers. A key decision is the choice between global and nationals brands. This article gives the answers to the questions: what is, what is need for, what are the advantages, costs and risks of global and national ...
Sorina GÎRBOVEANU
openaire +1 more source
Store brands: shelf space in different categories and retail chains [PDF]
Management Letters/Cuadernos de Gestión, 2009 This paper analyses if the shelf space occupied by store brands in the points of sale is excessive confirming the national brands manufacturers’ opinions. Data were collected from 40 product categories in 55 retail stores.
Mercedes Rozano Suplet +1 more
core +2 more sources
Sexy Danes, Tipsy Germans: The Use of Positive Cultural Stereotypes in Nation Branding Efforts [PDF]
Linguistik Online, 2016 While nation-branding campaigns have become a popular means for governments to attempt to improve their country’s standing on international indexes, such as the Anholt-Gfk Roper Nation Brand Index (NBI), the generally static ranking on such indexes ...
Allen, Julie K.
core +4 more sources
ASPECTS REGARDING THE DIFICULT PROCESS OF BUILDING A ROMANIAN TOURISM BRAND [PDF]
Annals of the University of Oradea: Economic Science, 2010 The image we have about a country has a huge impact on how we view it as a tourist destination, a place to invest in, or a place to buy the brands we love from.
Bagaian Nicula Iulia Andrea +1 more
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The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
Journal of Open Innovation: Technology, Market and Complexity, 2022 While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media ...
Linda Saulīte, Deniss Ščeulovs
doaj +3 more sources
The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
Journal of Open Innovation: Technology, Market and Complexity, 2022 This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15–24.
Linda Saulīte +2 more
doaj +3 more sources
The Brand Italy in the Age of On-Line Reproduction
Cinergie, 2020 The essay looks at the production, distribution, and consumption of the Italian novel in the global editorial market in the context of what Mark McGurl has called “the age of Amazon.” By drawing from studies on so-called “platform capitalism,” but also ...
Roberto Dainotto
doaj +1 more source
Sociocultural Dynamics of Perception of Italian Brands in Russia
Дискурс, 2021 Introduction. This article analyzes the specifics of the perception of Italian brands in Russia. The starting point in the paper is the understanding that the evolution of Italian culture and the image of Italy itself has led to the perception of this ...
R. D. Akinina +2 more
doaj +1 more source