Results 31 to 40 of about 336,149 (380)
Quality Assessment of Various Local Bottled Waters in Different Iraqi Markets [PDF]
Engineering and Technology Journal, 2013 Fifteen local bottled waters brands (Best-selling brands) purchased randomly covering nine Iraqi governorates were analyzed for various physico-chemical as well as bacterial water quality parameters.
Alhassan H. Ismail +2 more
doaj +1 more source
Assessing Guest Nationality Composition from Hotel Reviews [PDF]
Gr\"oger, Fabian; Pouly, Marc; Tinner, Flavia & Brandes, Leif
(2022). Assessing Guest Nationality Composition from Hotel Reviews.
Proceedings of the 9th Swiss Data Science Conference, 1, 2023 Many hotels target guest acquisition efforts to specific markets in order to best anticipate individual preferences and needs of their guests. Likewise, such strategic positioning is a prerequisite for efficient marketing budget allocation. Official statistics report on the number of visitors from different countries, but no fine-grained information on
arxiv
DIY in the DNA: Macro Context and National Myth as Enduring Advertising Discourse
Hermes, 2017 This study shows how national contexts recurrently foreground specific myths in advertising to increase consumers’ ‘knowledge’ of the positioning of brands and their ‘liking’ of these brands. From an extended sample of New Zealand television commercials,
Fabrice Desmarais
doaj +1 more source
Determinants of choice of global and national food products’ brands [PDF]
Strategic Management, 2015 Within the behavioural theories used for understanding and predicting dietary behaviour, consumer attitudes are a significant variable. In the context of the choice between national and global brands, consumer ethnocentrism can be a significant ...
Grubor Aleksandar, Đokić Nenad
doaj
Topic Modeling, Clade-assisted Sentiment Analysis, and Vaccine Brand Reputation Analysis of COVID-19 Vaccine-related Facebook Comments in the Philippines [PDF]
arXiv, 2021 Vaccine hesitancy and other COVID-19-related concerns and complaints in the Philippines are evident on social media. It is important to identify these different topics and sentiments in order to gauge public opinion, use the insights to develop policies, and make necessary adjustments or actions to improve public image and reputation of the ...
arxiv
Zhongguo shipin weisheng zazhi, 2021 ObjectiveTo investigate the culture effect of MRS AGAR medium of 5 domestic brands and 2 imported brands on lactic acid bacteria, and to compare the product quality.MethodsUsing spiral coating counting method, the growth of 3 strains of lactobacillus ...
AN Lin, YU Wen, CUI Shenghui
doaj +1 more source
Journal of Applied Marketing Theory, 2017 Are national brands (NB) manufacturers at risk of losing sales to private label brands (PLB) in low quality variance categories, as the Millennial generation continues to outpace previous generational cohorts in absolute size and spending power?
Jeff Hendrix
doaj +1 more source
Brand Attitude in Social Networks: The Role of eWoM [PDF]
arXiv, 2021 This study aims to examine the impact of electronic word-of-mouth (eWoM) marketing on branding attitudes in social networks. Specifically, we investigate the effects of eWoM activities on brand awareness, brand destruction, branding, brand image, and brand competition.
arxiv
Origination: the geographies of brands and branding [PDF]
, 2012 Brands are increasingly recognised as prominent entities imbued with meanings that stem well beyond signifying a consumable object. Associations evoked by and assigned to a given brand can be interpreted, deconstructed and reconstructed to form an array ...
Kipnis, E.
core +5 more sources
Effect of Product Cues on the Purchase of Private Labels of Food Products from Organised Retailers in Chandigarh [PDF]
International Journal of Management, Accounting and Economics, 2015 Organised retail industry is at a nascent stage in India. Industry of private label branded products, though evolving, is rapidly growing. Majority of the organised retail firms are still offering products under national and local brands. However, many
Rajneesh Mehra
doaj