Results 11 to 20 of about 1,006,500 (294)
DESAIN IKLAN DENGAN NEED FOR COGNITION
Stressing only on creative strategy (theme, lay out, color, typography, or special effect), it has not been sufficient yet, for designing an advertisement. We need to consider need for cognition (NFC) of consumers.
Retno Mangestuti
doaj +3 more sources
Need for cognition moderates the relief of avoiding cognitive effort. [PDF]
When making decisions, humans aim to maximize rewards while minimizing costs. The exertion of mental or physical effort has been proposed to be one those costs, translating into avoidance of behaviors carrying effort demands. This motivational framework also predicts that people should experience positive affect when anticipating demand that is ...
Gheza D, Kool W, Pourtois G.
europepmc +6 more sources
On the need for embodied and dis-embodied cognition [PDF]
This essay proposes and defends a pluralistic theory of conceptual embodiment. Our concepts are represented in at least two ways: (i) through sensorimotor simulations of our interactions with objects and events and (ii) through sensorimotor simulations ...
Guy Dove
doaj +3 more sources
The influence of ethical dilemmas in the accounting [PDF]
In this study a theoretical model of five dimensions is explained – Rest (1986) ethical decision making process; Jones (1991) moral intensity; need for cognition; personal attributes and financial information - in order to understand the conditions ...
Hugo Palácios +4 more
doaj +1 more source
The role of the need for cognition in coping with difficulties – research review
The need for cognition is associated primarily with the functioning of the cognitive sphere, motivation to engage in intellectual tasks, inquisitiveness and curiosity.
Agnieszka Żmuda
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The convergent and discriminant validity of the need for cognition [PDF]
The Serbian version of the short form of the Need for Cognition Scale (NCS - Cacciopo et al., 1984) showed acceptable convergent and discriminant validity.
Vasić Aleksandar, Trogrlić Aleksandra
doaj +1 more source
The Origins of Information Processing Preferences in Politics: Examining Parental Influence
Cognitive motivations (e.g., need for cognition and need to evaluate) and decision strategies (e.g., rational choice vs. heuristic-based) importantly shape political understanding, evaluations, and vote choice.
Lori D. Bougher, Richard R. Lau
doaj +1 more source
Background Cultural differences in affective and cognitive intrinsic motivation could pose challenges for global public health campaigns, which use cognitive or affective goals to evoke desired attitudes and proactive health-promoting actions. This study
Min Zhang +11 more
doaj +1 more source
Measuring Motivation for Cognitive Effort as State
People's motivation to engage in cognitive effort is a variable which is relevant in different psychological domains (e.g., social cognition research).
Max Blaise +3 more
doaj +1 more source
Renewing the link between cognitive archeology and cognitive science [PDF]
In cognitive archeology, theories of cognition are used to guide interpretation of archeological evidence. This process provides useful feedback on the theories themselves.
Anderson +55 more
core +2 more sources

