Netnography as a tool for marketing research. The case Dash-P&G/TTV [PDF]
, 2014 Purpose – Online communication technologies have profoundly affected consumption and buying behaviours, and put pressure on businesses to find ways of dealing with these developments.
Antonella La Rocca
core
Netnography to Study People with Disabilities : An Interview with Robert V. Kozinets [PDF]
This chapter examines the use of netnography to explore the digital lives of people with disabilities. As traditional research methods often fall short in capturing the complexity of online interactions, netnography offers a nuanced approach to ...
Södergren, Jonatan, +1 more
core +1 more source
Transformative Netnography: Combining Representation, Social Media, and Participatory Action Research [PDF]
How can systems science researchers leverage qualitative social media research methods to address cultural and social issues in a way that involves participants and researchers working together?
Belk, Russell +2 more
core +1 more source
Virtual Roads of Netnography of an Online Community of Practice [PDF]
, 2012 The presentation highlights the researcher‟s experiences conducting netnography of a distributed online CoP of ESL/EFL teachers, Webheads. The researcher will focus on the nature of data collection, unanticipated challenges encountered and strategies ...
Kulavuz-Onal, Derya
core
COVID-19 and telemedicine: A netnography approach. [PDF]
Technol Forecast Soc Change, 2023 Arenas Gaitán J, Ramírez Correa PE.
europepmc +1 more source
Netnography : social media research procedure, big data, and cybercommunity kritik terhadap kozinets [PDF]
Netnography adalah prosedur penelitian yang saat ini sedang digemari oleh banyak kalangan, banyak bidang ilmu dan banyak kepentingan. Karena netnography adalah prosedur penelitian pada cybercommunity yaitu ruang media sosial dan semacamnya, yang saat ini
Burhan Bungin
core
Relationship Quality and Health Among Black Same-Sex Male Couples: Protocol for a Symbolic Netnography Study. [PDF]
JMIR Res Protoc, 2022 Lassiter JM, Dacus JD, Johnson MO.
europepmc +1 more source
Use of Netnography to Understand GoFundMe® Crowdfunding Profiles Posted for Individuals and Families of Children with Osteogenesis Imperfecta. [PDF]
Healthcare (Basel), 2022 Tsimicalis A +3 more
europepmc +1 more source
Patients' Perspectives, Experiences, and Concerns With Perianal Fistulae: Insights From Online Targeted-Disease Forums. [PDF]
Crohns Colitis 360, 2023 Khalil C +8 more
europepmc +1 more source
Understanding the consumers' multi-competing brand community engagement: A mix method approach. [PDF]
Front Psychol, 2022 He K, Liao J, Li F, Sun H.
europepmc +1 more source