Results 91 to 100 of about 4,463 (177)

”Åh vad kul, nu börjar det invandrare på skolan!”

open access: yesEducare, 2019
This article criticizes the idea of schools as institutions of anti-racist knowledge and values, as well as schools as institutions of equal opportunity for all students, by examining how youths retell experiences of racism within the Swedish education ...
Fanny Pérez-Aronsson
doaj   +1 more source

From Veterinary Medicine to Illicit Drug Supply: Utilising Social Media to Explore the Rising Emergence of Veterinary Medicines in Human Health

open access: yesBrain Sciences
Background/Objectives: The misuse of veterinary drugs is a growing concern, with increasing evidence of their presence in illicit drug markets and their use as alternatives to traditional substances. Methods: This study explores Reddit discussions on the
Josie Dunn   +4 more
doaj   +1 more source

Fangame Netnography: When Brand Hijack Fosters Brand Revitalization [PDF]

open access: yes
Like any other organism, brands are subject to a cycle of adaptions, transformations, and evolutions. To manage their life cycle brands can enact revitalization strategies (Dion & Mazzalovo, 2016).
Bernard Cova   +2 more
core  

An Ethical Dilemma Inspiring Exploration into Netnography [PDF]

open access: yes, 2021
This presentation seeks to explore a methodology new to the author and possibly of interest to conference attendees who are seeking to conduct research in the online space. The focus will be on netnography as a methodology and the ethical implications of
Rochette, E
core  

Netnography : observing and interacting with celebrity in the digital world [PDF]

open access: yes, 2015
Netnography is an interpretive, qualitative research method that was introduced to consumer research by Robert Kozinets. Netnography adapts social science ethnographic research techniques such as non-participative and participative observation ...
Logan, Ashleigh
core   +1 more source

Migrant networks, language learning and tourism employment [PDF]

open access: yes, 2011
This paper examines the relationship between migrants’ social networks, the processes of language acquisition and tourism employment. Data collected using netnography and interviews are used to identify the strategies that Polish workers in the UK use to
Hania Janta   +11 more
core   +1 more source

Memes in medical education

open access: yesMedicine Anthropology Theory, 2019
Memes are highly malleable forms of visual media that provide insight into the dominant discourses within a community. This essay presents the top meme posts on /r/medicalschool, a thread on Reddit, an anonymous news-aggregating site, which are the most ...
Ye Kyung Song, Jerome Crowder
doaj   +1 more source

Real-time netnography: Rejecting the passive shift [PDF]

open access: yes, 2016
Although netnography emerged in the 1990s, it is a term unfamiliar to many ethnographers and is still touted as a new methodology. Once explained, ethnographers often understand it in terms of online ethnography.
McDermott, Marie-Louise, Costello, Leesa
core   +1 more source

When activism may prove counterproductive: An exploratory study of anti-brand spoof advertising effects in the tobacco industry [PDF]

open access: yes
First stage of research on the effects of anti-tobacco brand spoof ads on the consumer, this paper proposes an exploratory study of netnographic inspiration of the comments left on YouTube by individuals freshly exposed to anti-tobacco brand spoof ads ...
Renaud Lunardo   +2 more
core  

Home - About - Disclaimer - Privacy