Results 101 to 110 of about 4,463 (177)

Netnography in qualitative tourism research [PDF]

, 2013
In this paper I discuss netnography (online ethnography), an Internet-based qualitative methodology, and illustrate how it has been applied in tourism studies.
Mkono, Muchazondida
core  

A Netnographic Reception Analysis of Main News Bulletins

Yeni Medya
Ethnography, one of the long-established methods of social sciences, has been frequently used especially by the fields of anthropology and sociology, and has come to the fore in the research of practices related to the social.
Türker Söğütlüler
doaj   +1 more source

Unveiling childfree voices: representation, humor, and resistance on Instagram

methaodos.revista de ciencias sociales
This research aims to reveal the social representation of voluntary childlessness (VC) on Instagram, focusing on how individuals construct and defend their childfree identity in a digital visual environment. Grounded in Social Representations Theory (SRT)
Esra Bozkanat
doaj   +1 more source

Reading before buying - exploring consumer attitudes toward informative function of packaging [PDF]

, 2012
Oftentimes, packaging is the first and only marketing tool consumers encounter before a purchase, therefore it is considered to be the most important communication and informative tool (Behaegel, 1991; Peters, 1994).
Gyulavári, Tamás, Dörnyei, Krisztina
core  

Diversified Consumer Practices in Online Spaces:

Maketingu Janaru
This paper examines how contemporary online brand communities are formed through creative practices and interactions of people, based on an empirical study of online competitive gaming communities in Japan.
Shunta Rokushima, Takeshi Matsui
doaj   +1 more source

A Netnographic Analysis of ChatGPT Usage in Technology Forums in The Context of Society 5.0

Trends in Business and Economics
This study investigates the societal impacts and user perceptions of generative AI technology in the context of Society 5.0, with a specific focus on ChatGPT, using a netnographic approach.
Serdar Pirtini, Songül Bilgili Sülük
doaj   +1 more source

On Digital Media Risks, Intensive Parenting, and Glocal Tensions: Public Discourse and Parents’ Experiences in Vietnam

International Journal of Communication
Amid rapid technosocial change, public anxiety surrounding digital media risks has heightened, subjecting parents to expectations of intensive parenting.
Becky Pham
doaj  

Ethnography and the digital scenario: a typological scheme of differences and evolutionary trajectories. [PDF]

Front Sociol, 2023
Padricelli GM, Punziano G.
europepmc   +1 more source

Young sociologists in the mirror: digital ethnographies of young people online. [PDF]

Front Sociol, 2023
Crescenzo N.
europepmc   +1 more source

Netnography for Crisis Management and Information Systems Research [PDF]

In this study, we champion netnography as a uniquely advantageous research method for both scholars and crisis management agencies. By examining a Facebook community\u27s interactions during a health crisis, we illuminate how netnography can capture ...
Bunker, Deborah, Tan, Barney, Shahbazi, Maryam   +2 more
core   +1 more source