Results 81 to 90 of about 4,463 (177)

‘Marching to Someone Else’s Beat or Creating Your Own Groove?’ Towards a Rhythmic Understanding of Context, (Entrepreneurial) Agency, and Transformative Change

open access: yesJournal of Management Studies, Volume 63, Issue 1, Page 101-132, January 2026.
Abstract How contexts shape organizational phenomena has long been a focus of management and organization studies (MOS), as has how actors influence contexts. This paper deepens this debate using a rhythm perspective, developed against the backdrop of entrepreneurship research, which has made context a priority but not fully clarified how ...
Pascal Dey, Simon Teasdale
wiley   +1 more source

The contributions of netnography in new product development [PDF]

open access: yes, 2013
Netnography has been studying in various aspects (e.g. definitions of netnography, application of netngoraphy, conducting procedure…) within different industrial contexts.
Nguyen, Pham Minh Chau
core  

Theorising Incels and Co.: A Multidisciplinary Literature Review of the Manosphere

open access: yesSociology Compass, Volume 20, Issue 1, January 2026.
ABSTRACT This article will scope out the field of manosphere studies, providing a literature review of relevant and timely research into the manosphere, with a particular focus on Incels. The paper employs a multidisciplinary approach, arguing that there are three key disciplines in which research into the manosphere is occurring. These disciplines are
Shelby Judge
wiley   +1 more source

Beyond the Clinic: A Netnographic Analysis of Head and Neck Cancer Survivors on Instagram

open access: yesEuropean Journal of Cancer Care, Volume 2026, Issue 1, 2026.
Background Head and neck cancer (HNC) represents a global health issue with significant physical, psychological, and social implications for patients. Netnography, an online research method, offers a unique opportunity to explore the experiences of HNC survivors in the digital age.
Wilfredo Alejandro González-Arriagada   +6 more
wiley   +1 more source

Netnography – an approach to ethnography in the digital age [PDF]

open access: yes, 2022
Netnography is a branch of ethnography, developed specifically to study the online interactions of people through participant observation and other methods. Netnography uses Internet communications as a primary source of data.
Fenton, A., Parry, Keith D.
core  

Sustainable Meat Consumption: Values, Drivers, and Barriers—A Mixed‐Method Study With Post hoc Qualitative Analysis

open access: yesBusiness Strategy and the Environment, Volume 34, Issue 8, Page 10513-10532, December 2025.
ABSTRACT Growing health and environmental concerns associated with traditional meat production and consumption drive the commercialization of sustainable meats (SMs) as a viable alternative. The greatest challenge to feed the growing population can be addressed with SMs that are produced, consumed, and disposed of in a manner that protects our ...
Munish Saini   +4 more
wiley   +1 more source

Doing Social Research on Online Communities: The Benefits of Netnography [PDF]

open access: yes, 2019
In social science research, Netnography has become a widely accepted research method. It has been used to tackle a wide variety of topics from culture to identity, social relationships and civic empowerment. Netnography
Maria Ylenia Bolcato   +7 more
core   +1 more source

Navigating netnography: A guide for the accounting researcher [PDF]

open access: yes, 2020
Netnography (Kozinets) is a new research method that has become increasingly popular within the social sciences. The purpose of this paper is to introduce the accounting scholar to this new methodology and suggest its role in researching issues of ...
Jeacle, Ingrid, Ingrid Jeacle
core   +1 more source

TikTok as an Alternative Learning Space: The Phenomenon of Live Streaming Learning

open access: yesKomunikator
In recent years, short-video platforms such as TikTok have rapidly grown beyond entertainment, increasingly being used as spaces for knowledge sharing and learning space.
Aulia Putri Meidina
doaj   +1 more source

Rhetorical Strategies of Consumer Activists: Reframing Market Offers to Promote Change [PDF]

open access: yesBAR: Brazilian Administration Review, 2013
Consumer researchers have most frequently looked at the influence the marketplace has on consumers’ identity projects, while the reverse process – how consumers’ identity projects influence the marketplace and general culture – is an important issue that
Daiane Scaraboto   +1 more
doaj  

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