Results 11 to 20 of about 448 (92)

Neural mechanisms of credit card spending

open access: yesScientific Reports, 2021
Credit cards have often been blamed for consumer overspending and for the growth in household debt. Indeed, laboratory studies of purchase behavior have shown that credit cards can facilitate spending in ways that are difficult to justify on purely ...
Sachin Banker   +3 more
doaj   +1 more source

Pupil dilation predicts individual self-regulation success across domains

open access: yesScientific Reports, 2021
Multiple theories have proposed that increasing central arousal through the brain’s locus coeruleus—norepinephrine system may facilitate cognitive control and memory.
Silvia U. Maier, Marcus Grueschow
doaj   +1 more source

Accurately predicting hit songs using neurophysiology and machine learning

open access: yesFrontiers in Artificial Intelligence, 2023
Identifying hit songs is notoriously difficult. Traditionally, song elements have been measured from large databases to identify the lyrical aspects of hits.
Sean H. Merritt   +3 more
doaj   +1 more source

Relationships between serotonin availability and frontolimbic response to fearful and threatening faces

open access: yesScientific Reports, 2023
Serotonin is a critical neurotransmitter in the regulation of emotional behavior. Although emotion processing is known to engage a corticolimbic circuit, including the amygdala and prefrontal cortex, exactly how this brain system is modulated by ...
R. Janet   +4 more
doaj   +1 more source

Why people keep watching: neurophysiologic immersion during video consumption increases viewing time and influences behavior

open access: yesFrontiers in Behavioral Neuroscience, 2022
Streaming services provide people with a seemingly infinite set of entertainment choices. This large set of options makes the decision to view alternative content or stop consuming content altogether compelling.
Li-Hsin Lin   +3 more
doaj   +1 more source

Can Neuroscience Assist Us in Constructing Better Patterns of Economic Decision-Making?

open access: yesFrontiers in Behavioral Neuroscience, 2017
We draw on outstanding research (Sanfey et al., 2006; McCabe, 2008; Bernheim, 2009; Camerer, 2013; Radu and McClure, 2013; Declerck and Boone, 2016) to substantiate that neuroeconomics covers the investigation of the biological microfoundations of ...
George Lăzăroiu   +4 more
doaj   +1 more source

A causal role for the right frontal eye fields in value comparison

open access: yeseLife, 2021
Recent studies have suggested close functional links between overt visual attention and decision making. This suggests that the corresponding mechanisms may interface in brain regions known to be crucial for guiding visual attention – such as the frontal
Ian Krajbich   +4 more
doaj   +1 more source

DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing

open access: yesFrontiers in Human Neuroscience, 2023
There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns.
Adam Hakim   +4 more
doaj   +1 more source

Neuroeconomics of Suicide [PDF]

open access: yesSSRN Electronic Journal, 2011
Suicidal behavior is a leading cause of injury and death worldwide. Suicide has been associated with psychiatric illnesses such as depression and schizophrenia, as well as economic uncertainty, and social/cultural factors. This study proposes a neuroeconomic framework of suicide.
openaire   +4 more sources

Predicting Dishonesty When the Stakes Are High: Physiologic Responses During Face-to-Face Interactions Identifies Who Reneges on Promises to Cooperate

open access: yesFrontiers in Behavioral Neuroscience, 2022
Trust is risky. The mere perception of strategically deceptive behavior that disguises intent or conveys unreliable information can inhibit cooperation. As gregariously social creatures, human beings would have evolved physiologic mechanisms to identify ...
Paul J. Zak   +4 more
doaj   +1 more source

Home - About - Disclaimer - Privacy