Results 31 to 40 of about 10,349 (166)

Pupil dilation predicts individual self-regulation success across domains

open access: yesScientific Reports, 2021
Multiple theories have proposed that increasing central arousal through the brain’s locus coeruleus—norepinephrine system may facilitate cognitive control and memory.
Silvia U. Maier, Marcus Grueschow
doaj   +1 more source

Accurately predicting hit songs using neurophysiology and machine learning

open access: yesFrontiers in Artificial Intelligence, 2023
Identifying hit songs is notoriously difficult. Traditionally, song elements have been measured from large databases to identify the lyrical aspects of hits.
Sean H. Merritt   +3 more
doaj   +1 more source

From cognitive science to cognitive neuroscience to neuroeconomics [PDF]

open access: yes, 2008
As an emerging discipline, neuroeconomics faces considerable methodological and practical challenges. In this paper, I suggest that these challenges can be understood by exploring the similarities and dissimilarities between the emergence of ...
Quartz, Steven R.
core   +1 more source

DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing

open access: yesFrontiers in Human Neuroscience, 2023
There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns.
Adam Hakim   +4 more
doaj   +1 more source

Can Neuroscience Assist Us in Constructing Better Patterns of Economic Decision-Making?

open access: yesFrontiers in Behavioral Neuroscience, 2017
We draw on outstanding research (Sanfey et al., 2006; McCabe, 2008; Bernheim, 2009; Camerer, 2013; Radu and McClure, 2013; Declerck and Boone, 2016) to substantiate that neuroeconomics covers the investigation of the biological microfoundations of ...
George Lăzăroiu   +4 more
doaj   +1 more source

Relationships between serotonin availability and frontolimbic response to fearful and threatening faces

open access: yesScientific Reports, 2023
Serotonin is a critical neurotransmitter in the regulation of emotional behavior. Although emotion processing is known to engage a corticolimbic circuit, including the amygdala and prefrontal cortex, exactly how this brain system is modulated by ...
R. Janet   +4 more
doaj   +1 more source

Why people keep watching: neurophysiologic immersion during video consumption increases viewing time and influences behavior

open access: yesFrontiers in Behavioral Neuroscience, 2022
Streaming services provide people with a seemingly infinite set of entertainment choices. This large set of options makes the decision to view alternative content or stop consuming content altogether compelling.
Li-Hsin Lin   +3 more
doaj   +1 more source

A causal role for the right frontal eye fields in value comparison

open access: yeseLife, 2021
Recent studies have suggested close functional links between overt visual attention and decision making. This suggests that the corresponding mechanisms may interface in brain regions known to be crucial for guiding visual attention – such as the frontal
Ian Krajbich   +4 more
doaj   +1 more source

Decision-Making: A Neuroeconomic Perspective [PDF]

open access: yes, 2007
This article introduces and discusses from a philosophical point of view the nascent field of neuroeconomics, which is the study of neural mechanisms involved in decision-making and their economic significance.
Hardy-Vallee, Benoit
core   +2 more sources

Neuroeconomics: infeasible and underdetermined [PDF]

open access: yes, 2016
Advocates of neuroeconomics claim to offer the prospect of creating a “unified behavioral theory” by drawing upon the techniques of neuroscience and psychology and combining them with economic theory.
McMaster, Robert, Novarese, Marco
core   +1 more source

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