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Annals of the New York Academy of Sciences, Volume 1553, Issue 1, Page 5-20, November 2025.Abstract Morality is a pervasive characteristic of human societies, with social norms and codes of conduct defining acceptable and unacceptable behaviors across cultures. Our evolved moral sense facilitates group living by regulating interpersonal interactions and promoting cooperation beyond the bounds of kinship ties. Moral beliefs that are held with
Jean Decety +2 more
wiley +1 more source
How to Conduct Valuable Marketing Research With Neurophysiological Tools
Psychology &Marketing, Volume 42, Issue 10, Page 2616-2649, October 2025.ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne +9 more
wiley +1 more source
(WP 2013-10) Neuroeconomics and Identity [PDF]
, 2013 This short paper discusses majority and minority views in economics regarding the value of neuroscience for economics – and thus the value of the neuroeconomics research program.
Davis, John B.
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In‐Group Versus Out‐Group Preferences in Intergroup Conflict: An Experiment
Journal of Public Economic Theory, Volume 27, Issue 5, October 2025.ABSTRACT In group conflicts, individuals often have diverse preferences, such as maximizing personal payoff, maximizing the group's payoff, or defeating rivals. When these preferences coexist, isolating their impact on conflict outcomes becomes challenging.
Subhasish M. Chowdhury +2 more
wiley +1 more source
Cultural Neuroeconomics of Intertemporal Choice [PDF]
, 2008 According to theories of cultural neuroscience, Westerners and Easterners may have distinct styles of cognition (e.g., different allocation of attention).
Cannas, Sergio +5 more
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Autonomy Raises Productivity: An Experiment Measuring Neurophysiology
Frontiers in Psychology, 2020 Employees have been given increasing autonomy to work from home, from virtual offices, and during travel. Understanding why autonomy affects work behaviors has relied to date on self-reported data in which employees may consciously or unconsciously ...
Rebecca Johannsen +3 more
doaj +1 more source
Journal of Oral Rehabilitation, Volume 52, Issue 9, Page 1328-1334, September 2025.This study highlights the association between time preference and masticatory function in older adults. Individuals who more steeply discount future value tended to have lower masticatory function. These findings offer new insights into how decision‐making tendencies relate to oral function in aging populations.
Kohei Yamaguchi +6 more
wiley +1 more source
Modern Transformations of Economics: Neuroeconomics
Theory, Methodology, Practice, 2016 Traditionally, economists have not been interested in the neural underpinnings of human behavior. According to the classical decision-making theory, a decision-maker is a perfectly rational cognitive agent ignoring the influence of emotions.
Tatevik Mkrtchyan
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The Neural Basis of Herding Decisions in Enterprise Clustering: An Event-Related Potential Study
Frontiers in Neuroscience, 2019 Herding behavior refers to the social phenomenon in which people are intensely influenced by the decisions and behaviors of others in the same group. Although several recent studies have explored the neural basis of herding decisions in people’s daily ...
Wuke Zhang +9 more
doaj +1 more source
Stress and Decision Making: Effects on Valuation, Learning, and Risk-taking [PDF]
, 2017 A wide range of stressful experiences can influence human decision making in complex ways beyond the simple predictions of a fight-or-flight model. Recent advances may provide insight into this complicated interaction, potentially in directions that ...
Delgado, Mauricio R. +1 more
core +2 more sources