Results 61 to 70 of about 10,349 (166)

How to Conduct Valuable Marketing Research With Neurophysiological Tools

Psychology &Marketing, Volume 42, Issue 10, Page 2616-2649, October 2025.
ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne, Maarten Boksem, Luis Alberto Casado‐Aranda, Jesús García‐Madariaga, Nadine R. Gier‐Reinartz, João Guerreiro, Sandra Loureiro, Shobhit Kakaria, Ale Smidts, Michel Wedel   +9 more
wiley   +1 more source

Cultural Neuroeconomics of Intertemporal Choice [PDF]

, 2008
According to theories of cultural neuroscience, Westerners and Easterners may have distinct styles of cognition (e.g., different allocation of attention).
Cannas, Sergio, Fukui, Hiroki, Hadzibeganovic, Tarik, Kitayama, Shinobu, Makino, Takaki, Takahashi, Taiki   +5 more
core   +1 more source

In‐Group Versus Out‐Group Preferences in Intergroup Conflict: An Experiment

Journal of Public Economic Theory, Volume 27, Issue 5, October 2025.
ABSTRACT In group conflicts, individuals often have diverse preferences, such as maximizing personal payoff, maximizing the group's payoff, or defeating rivals. When these preferences coexist, isolating their impact on conflict outcomes becomes challenging.
Subhasish M. Chowdhury, Anwesha Mukherjee, Roman M. Sheremeta   +2 more
wiley   +1 more source

Modern Transformations of Economics: Neuroeconomics

Theory, Methodology, Practice, 2016
Traditionally, economists have not been interested in the neural underpinnings of human behavior. According to the classical decision-making theory, a decision-maker is a perfectly rational cognitive agent ignoring the influence of emotions.
Tatevik Mkrtchyan
doaj   +2 more sources

The Neural Basis of Herding Decisions in Enterprise Clustering: An Event-Related Potential Study

Frontiers in Neuroscience, 2019
Herding behavior refers to the social phenomenon in which people are intensely influenced by the decisions and behaviors of others in the same group. Although several recent studies have explored the neural basis of herding decisions in people’s daily ...
Wuke Zhang, Wuke Zhang, Danping Yang, Jia Jin, Jia Jin, Liuting Diao, Liuting Diao, Qingguo Ma, Qingguo Ma, Qingguo Ma   +9 more
doaj   +1 more source

Stress and Decision Making: Effects on Valuation, Learning, and Risk-taking [PDF]

, 2017
A wide range of stressful experiences can influence human decision making in complex ways beyond the simple predictions of a fight-or-flight model. Recent advances may provide insight into this complicated interaction, potentially in directions that ...
Delgado, Mauricio R., Porcelli, Anthony J.   +1 more
core   +2 more sources

Association Between Time Preferences and Masticatory Function in Community‐Dwelling Older Adults: A Cross‐Sectional Study

Journal of Oral Rehabilitation, Volume 52, Issue 9, Page 1328-1334, September 2025.
This study highlights the association between time preference and masticatory function in older adults. Individuals who more steeply discount future value tended to have lower masticatory function. These findings offer new insights into how decision‐making tendencies relate to oral function in aging populations.
Kohei Yamaguchi, Ayane Horike, Kanako Toda, Rieko Moritoyo, Kanako Yoshimi, Kazuharu Nakagawa, Haruka Tohara   +6 more
wiley   +1 more source

Emotions and stock returns during the GameStop bubble

Financial Review, Volume 60, Issue 3, Page 1063-1084, August 2025.
Abstract We examine the relationship between investors’ emotions and GameStop (GME) stock returns during the price bubble of January–February 2021. Analyzing eight basic emotions (anger, anticipation, disgust, fear, joy, sadness, surprise, and trust) from Plutchik's (1980) Wheel of Emotions, we use textual analysis of Reddit posts to find that fear ...
Adrian Fernandez‐Perez, Ivan Indriawan, Marta Khomyn   +2 more
wiley   +1 more source

Things Become Appealing When I Win: Neural Evidence of the Influence of Competition Outcomes on Brand Preference

Frontiers in Neuroscience, 2018
Against the background of an increasingly competitive market environment, the current study aimed to investigate whether and how victory and defeat, as two critical factors in competition outcomes, would affect consumers’ preference of unfamiliar brands.
Wenjun Yu, Wenjun Yu, Zhongqiang Sun, Taiwei Xu, Taiwei Xu, Qingguo Ma, Qingguo Ma, Qingguo Ma   +7 more
doaj   +1 more source

Morphometric Evidence of a U‐Shaped Relationship Between Loss Aversion and Posterior Insular/Somatosensory Cortical Features

Human Brain Mapping, Volume 46, Issue 10, July 2025.
Univariate and multivariate analyses highlighted a positive, “U‐shaped”, quadratic relationship between loss aversion and posterior insular/somatosensory morphometric features. These results provide novel insights into the interoceptive modulation of choice‐related evaluations guiding decision‐making towards or away from loss avoidance, paving the way ...
Maria Arioli, Letizia Richelli, Giulia Mattavelli, Zaira Cattaneo, Paolo Poggi, Nicola Canessa   +5 more
wiley   +1 more source