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‘New’ Luxury or Off-Canon Luxury: A Compendium for the Changing Definition of Classical Luxury
İstanbul Gelişim Üniversitesi Sosyal Bilimler DergisiThis study aims to present a review for understanding the changing definition of luxury consumption. The ‘new’ luxury concept is shaped by democratization, globalization, sustainability, and meeting luxury with non-western societies.
Aylin Ecem Gürşen
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Is brand addiction important to persuade Islamic consumers in order to repurchase luxury products? [PDF]
South Asian Journal of Marketing, 2023 Purpose – The expansion of lifestyle and luxury markets has necessitated new marketing techniques. Recently, brand addiction has been a new topic in luxury repurchasing.
Mitra Meijani +2 more
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Lüks Algısı Bağlamında Reklamda Sanat Eseri Kullanımı: “İnci Küpeli Kız” Reklamları Örneği
Selçuk İletişim, 2021 Kitlesel üretimle birlikte daha erişilebilir olan lüksün günümüzde yeni lüks olarak adlandırılmakta olduğu görülmektedir. Ancak yeni lüks kapsamında markaların, bir yandan kitlelere seslenirken diğer yandan da tüketicide lüks algısı uyandırma noktasında ...
Damla Karşu Cesur, Nurhan Zeynep Tosun
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Cogent Business & Management, 2023 This research aims to determine the Chinese millennials’ dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige ...
Tong (Tripp) Liu +2 more
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Research On The Architecture And Strategy Of Luxury brands Marketing Service Design Model From The Perspective Of Big Data [PDF]
E3S Web of Conferences, 2020 With the development of social economy and the continuous popularization of Internet information technology, luxury brands marketing has improved brand competitiveness by combining new marketing methods in this era.
Zhe Li, Xueyan Liu, Huan Tian
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Frontiers in Psychology, 2022 Prior studies focused on consumer satisfaction and loyalty have brought undeniable benefits to luxury brand marketing but are not sufficient to ensure a long-lasting and profitable customer-brand relationship in the new setting. Brand identity provides a
Xi Xi +4 more
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Locational Dynamics of Luxury Hotels in Shanghai Metropolis, China: A Spatial-Temporal Perspective
Land, 2022 This study aims to investigate the spatial associations of luxury hotels by using geographical information system (GIS) tools and the multiscale geographically weighted regression (MGWR) model to examine the relationships between the distribution of ...
Hongbo Zhao +3 more
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AI in the Luxury In-Store Atmospherics
Symphonya, 2023 Although the application of new-age technologies accelerated the orientation towards the online retailing journey in the pandemic context, the role of the physical store is still central in luxury shopping.
Serena Rovai +2 more
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Luxury Brands and Art Collaborations as a Leverage on Brand Equity and Art(Ist) Equity
International Journal of Applied Research in Business and Management, 2023 In 2020, a year of turbulence, seismic in scale and rapid in impact, luxury brands strengthen their relationship with art. While the world is still processing the effects of the last decades (digitalization, sustain- ability, diversity), luxury brands ...
Franziska Scheuerle +2 more
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Tourisme de luxe et gastronomie de luxe : une nouvelle Sainte Alliance sur fond de patrimoines ?
Territoire en Mouvement, 2014 This article aims to show the relationship between luxury tourism and gastronomy, the study of which has been gradually abandoned in favour of popular gastronomy and mass tourism.
Christian Barrère +2 more
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