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Moving from multi-channel to Omni-channel retailing: Special issue introduction [PDF]

open access: yesJournal of Retailing and Consumer Services, 2022
In this special issue “Moving from Multi-Channel to Omni-Channel Retailing”, the Journal of Retailing and Consumer Services presents a series of papers covering topics to gain a better understanding of research and practices in the move toward Omni ...
Park Thaichon, Scott Weaven, Ian Phau
exaly   +3 more sources

Omni-channel retailing: some reflections [PDF]

open access: yesJournal of Strategic Marketing, 2021
In this paper, I discuss some reflections on the emerging literature on multi- and omni-channel retailing. I discuss four important area’s of prior research and briefly describe some general findings.
Peter Verhoef
exaly   +3 more sources

Omni-channel integration: the matter of information and digital technology [PDF]

open access: yesInternational Journal of Operations and Production Management, 2021
This paper aims to explore how omni-channel data flows should be integrated by specifying what data, omni-channel agents and information and digital technologies (IDTs) should be considered and connected.
Vahid Mirzabeiki, Soroosh Saghiri
exaly   +3 more sources

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