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Understanding omni-channel shopping value: A mixed-method study
Journal of Retailing and Consumer Services, 2017 International audienceThis paper aims to investigate the omni-channel shopping value (SV) by proposing and empirically testing an omni-channel SV model based on SV literature and omni-channel literature reviews to identify the key omni-channel concept ...
Karine Picot-Coupey +2 more
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Toward a three-dimensional framework for omni-channel [PDF]
Journal of Business Research, 2017 The omni-channel, as an emerging trend in retail, aims to coordinate processes and technologies across supply and sales channels. The evolution of this concept is still nascent.
Carlos Mena, Richard Wilding
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International Journal of Aquatic Research and Environmental Studies
Purpose: The study focused to know the role of Omni-Channel Marketing Environment on the Shoppers Purchase decision with the mediation effect of Psychographic Factors. The study analysed the direct effect of it on the purchase decision of shoppers in Textile segment. Research Methodology: Acc, the study has considered quantitative research approach for
null Ms. N. S. Lakshmi Praveena +1 more
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Purpose: The study focused to know the role of Omni-Channel Marketing Environment on the Shoppers Purchase decision with the mediation effect of Psychographic Factors. The study analysed the direct effect of it on the purchase decision of shoppers in Textile segment. Research Methodology: Acc, the study has considered quantitative research approach for
null Ms. N. S. Lakshmi Praveena +1 more
openaire +1 more source
Exploring the Role of Omni-Channel Marketing in the Retail Environment from a Shopper Perspective
SSRN Electronic Journal, 2022Ling-Hin Li +2 more
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The omni-channel approach: A utopia for companies?
Journal of Retailing and Consumer Services, 2022Susana C Silva +2 more
exaly
Omni-channel strategies for fresh produce with extra losses in-store
Transportation Research, Part E: Logistics and Transportation Review, 2021Tijun Fan
exaly
From Multi-Channel Retailing to Omni-Channel Retailing
Journal of Retailing, 2015Peter Verhoef +2 more
exaly
Omni-channel management in the new retailing era: A systematic review and future research agenda
International Journal of Production Economics, 2020Chris K Y Lo
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Identifying consumer’s last-mile logistics beliefs in omni-channel environment
Economic Research-Ekonomska Istrazivanja, 2020Julian Chaparro-Peláez +1 more
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Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
Spanish Journal of Marketing - ESIC, 2019Raquel Chocarro +2 more
exaly