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Omni-channel retail in SMEs: How do SMEs employ omni-channel retail strategies?
, 2014 Purpose of the study: Continuously present through mediums such as e-commerce, mobile applications and social networks, digitalization has disrupted the retail industry in revolutionizing not only the ways consumers shop and what they expect but also ...
Fingerroos, Patrik
core +1 more source
Virtual Reality in Marketing: A Framework, Review, and Research Agenda. [PDF]
Front Psychol, 2019 Alcañiz M, Bigné E, Guixeres J.
europepmc +1 more source
Investment ability: a catalyst for omni-channel supply chain integration
Digital devices have revolutionized customer shopping behavior, giving rise to omni-channel retailing. Omni-channel retailing seamlessly integrates physical and digital channels, touchpoints, and supply chain operations.
Jacoba Orpha Cilliers +3 more
core +1 more source
Reverse Logistics under omni-channel retailing
, 2019 The evolution of omni-channel retailing has transformed the way retailers are selling their merchandise or products in the market. The advent of digitalization and consumer preferences has led to the evolution of omni-channel retailing.
Kumar, Vidit
core
Reverse Logistics under omni-channel retailing [PDF]
The evolution of omni-channel retailing has transformed the way retailers are selling their merchandise or products in the market. The advent of digitalization and consumer preferences has led to the evolution of omni-channel retailing.
Kumar, Vidit
core