Results 141 to 150 of about 1,296,097 (167)

An Update from the Benchmark Survey of phactMI™ Member Companies on Providing Medical Information in the Digital Space. [PDF]

open access: yesTher Innov Regul Sci
Dupuy S   +6 more
europepmc   +1 more source

Uncovering Emotional and Identity-Driven Dimensions of Entertainment Consumption in a Transitional Digital Culture. [PDF]

open access: yesBehav Sci (Basel)
Bulboacă Ș   +5 more
europepmc   +1 more source

Omnichannel marketing: structured review, synthesis, and future directions

open access: yesInternational Review of Retail, Distribution and Consumer Research, 2022
This study synthesises current understanding and developments in omnichannel marketing, provides a comprehensive and structured review of this domain, and suggests future research directions. The research adopts a structured literature review approach to
Thinh Gia Hoang   +2 more
exaly   +1 more source

Franchisees' adoption of omnichannel marketing

open access: yesIndustrial Marketing Management
International audienceThe widespread use of digital technologies and changes in consumer behavior have fueled the development of omnichannel marketing, which has become a widely adopted market standard.
Damien Chaney, Nabil Ghantous
exaly   +2 more sources
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A citation and co-citation bibliometric analysis of omnichannel marketing research

Management Review Quarterly, 2021
Ana Sousa   +2 more
exaly  

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