An Update from the Benchmark Survey of phactMI™ Member Companies on Providing Medical Information in the Digital Space. [PDF]
Dupuy S +6 more
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Technological and industrial trends in China's pharmaceutical sector. [PDF]
Wang J, He M, Lu F, Chen Y, Wang H.
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Uncovering Emotional and Identity-Driven Dimensions of Entertainment Consumption in a Transitional Digital Culture. [PDF]
Bulboacă Ș +5 more
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Manufacturer Encroachment in the Presence of Production Economies of Scale. [PDF]
Li W, Chen J, Pun H.
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Redesigning Pharmacy to Improve Public Health Outcomes: Expanding Retail Spaces for Digital Therapeutics to Replace Consumer Products That Increase Mortality and Morbidity Risks. [PDF]
Bulaj G +6 more
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Object-grounded embodied picking for e-commerce warehouse fulfillment: a foveated diffusion policy for operational robustness. [PDF]
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Omnichannel marketing: structured review, synthesis, and future directions
This study synthesises current understanding and developments in omnichannel marketing, provides a comprehensive and structured review of this domain, and suggests future research directions. The research adopts a structured literature review approach to
Thinh Gia Hoang +2 more
exaly +1 more source
Franchisees' adoption of omnichannel marketing
International audienceThe widespread use of digital technologies and changes in consumer behavior have fueled the development of omnichannel marketing, which has become a widely adopted market standard.
Damien Chaney, Nabil Ghantous
exaly +2 more sources
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A citation and co-citation bibliometric analysis of omnichannel marketing research
Management Review Quarterly, 2021Ana Sousa +2 more
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