Results 151 to 160 of about 1,296,097 (167)

Omnichannel Marketing and Consumer Behavior

Smart Innovation, Systems and Technologies, 2021
Anabela Felix Mateus
exaly  

Marketing Attribution in Omnichannel Retailing

Springer Proceedings in Business and Economics, 2021
Abel Monfort, Mariano Mendez-Suarez
exaly  

Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

Journal of Research in Interactive Marketing, 2023
Paula Rodríguez-Torrico, Lauren Trabold Apadula, Sonia San-Martín   +2 more
exaly  

Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing

Industrial Marketing Management, 2020
Shahriar Akter, Yogesh Dwivedi, Tasnim M Taufique Hossain   +2 more
exaly  

Informational Challenges in Omnichannel Marketing: Remedies and Future Research

Journal of Marketing, 2021
Hanna Halaburda, Anindya Ghose, Raghuram Iyengar   +2 more
exaly  

The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

Journal of Economics, Finance and Administrative Science, 2023
Sergey Kazakov, Vera Butkouskaya
exaly  

Omnichannel marketing: Are cross-channel effects symmetric?

International Journal of Research in Marketing, 2021
Tarun Kushwaha, Venkaṭesh Shankar
exaly  

The Impact of Integration Quality on Customer Equity in Data Driven Omnichannel Services Marketing

Procedia Computer Science, 2017
Samuel Fosso Wamba, Shahriar Akter, Tasnim M Taufique Hossain   +2 more
exaly  

Consumer Return Policies in Omnichannel Operations

Management Science, 2020
Soo-Haeng Cho, Alan Scheller-Wolf, Leela Nageswaran   +2 more
exaly  

Omnichannel Strategies Under the Marketing 4.0 Paradigm: Conceptual Structure and Current Applications

Eurasian Studies in Business and Economics, 2021
exaly