Results 141 to 150 of about 3,224 (296)

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee, Jinsu Park, Hye‐Young Kim, Divya Manoj   +3 more
wiley   +1 more source

A Concept on Malaysia’s Travel Agency Readiness in Adopting Online Booking Platform

International Journal of Academic Research in Business and Social Sciences, 2023
Azdel Abdul Aziz, Masrina Mohd Bakri, Noor Azmi Ahmad, Nor Maizana Mat Nawi, Evelyn Hendriana   +4 more
openaire   +1 more source

Consumer Mobile Phone Recycling Behaviour: A Systematic Review and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile phone recycling has received increasing attention from scholars and practitioners due to its environmental, social, and economic impacts. However, knowledge about consumer mobile phone (MP) recycling behaviour is fragmented, making it challenging to develop effective strategies to promote this behaviour. This study follows the Preferred
Xinru (Angie) Jiang, Ninh Nguyen, Steven Greenland, Jacqueline K. Eastman, Chrystie Watson   +4 more
wiley   +1 more source

Effects of Factors Influencing Hotel Customers' Online Booking Intention using Malaysian Online Local Platform

International Journal of Academic Research in Business and Social Sciences, 2022
Mazlina Mahdzar, Siti Hawa Baharum, Mirawati Sahib, Nur Atikah Md Fadzil, Siti Nurhijanah Ja’afar Kamal, Siti Nurul Atiqah Mohd Hamidi   +5 more
openaire   +1 more source

Consumer Behavior Toward Health‐Related Mobile Applications: A Hybrid Review and Future Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile health (MH) has the potential to address many consumer challenges, but consumer responses to it remain varied. In this regard, the consumer's perspective on MH is becoming increasingly attractive to academia and business. This review aims to synthesize and analyze 103 studies from 2010 to 2024 using the Scientific Procedures and ...
Omer Faruk Celebi, Ebru Tumer, Nilsah Cavdar Aksoy, Alev Kocak Alan   +3 more
wiley   +1 more source

Reddy Book Anna – Top Online Cricket Betting Platform in India

 In India, cricket is not a simple sport. It is a feeling that unites individuals regardless of age, geography, and culture. As digital platforms continue to expand, so has the way individuals consume and use cricket. Online access has enabled users today to keep up-to-date, follow matches, and access structured sports-related services.
openaire   +2 more sources

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

The Influence of Online Platforms on Decision-Making Process and Behavioural Traits of International Travelers

Marketing communications in the international travel and hospitality industry greatly depend on online platforms. Various goals can be achieved by using digital technologies: advertising, PR, sales, branding, customer relationship management (CRM), data ...
Abashidze, Irakli
core   +1 more source

Public Sustainability: Thematic Mapping, Theoretical Approaches and Emerging Lines of Action

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT The paucity of research analysing thematic persistence in public sustainability limits our understanding of how this field of research evolves and reconfigures itself. The present paper addresses this gap through a longitudinal bibliometric analysis of 692 publications processed with SciMAT. The methodology combines co‐word analysis, strategic
Laila Ribii Khalifi, Luisa‐Eugenia Reyes, Marisol Carvajal Camperos   +2 more
wiley   +1 more source

Do ESG‐Related Managerial Capabilities Pay Off for SMEs? Evidence From the Small and Medium‐Sized Enterprise ESG Capability Measure (SM‐ESG)

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Large companies have a long track record of environmental, social, and governance (ESG) initiatives, whereas many small and medium‐sized enterprises (SMEs) lag in adopting sustainability‐related practices, often acting voluntarily or in response to stakeholder pressures and incentives.
Vivien Csapi, Mónika Galambosné Tiszberger, Gábor Márkus, Ákos Tóth‐Pajor, Petra Putzer   +4 more
wiley   +1 more source