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Factors That Influence Individual Purchase Decisions of Hotel Using Online Booking Platforms
This study examines how product descriptions, reviews, and ratings impact purchasing decisions within Oman's hotel industry. Using a quantitative survey approach, data was collected from 251 individuals who booked hotels in Oman through online platforms, and analyzed via SPSS and SmartPLS, with the Theory of Planned Behavior (TPB) as the framework ...Afnan Al Riyami +5 more
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E-book adoption behaviors through an online sharing platform.
Inf. Technol. People, 2020Xi Wang 0010 +4 more
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The role of key online reviews in affecting online hotel booking: an empirical investigation
Industrial Management and Data Systems, 2022Dong Zhang, Pengkun Wu
exaly
Consumer Responses to Scarcity Appeals in Online Booking
Annals of Tourism Research, 2020Huiling Huang +2 more
exaly
The influence of online reviews to online hotel booking intentions
International Journal of Contemporary Hospitality Management, 2015Xinyuan Zhao, Xiao Guo, Rob Law
exaly
Application of online booking data to hotel revenue management
International Journal of Information Management, 2019Taiga Saito, Akihiko Takahashi
exaly
Dreaming or ready to buy? : predictive analytics for online hotel booking platform
2018Kryszczuk, Krzysztof +2 more
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Do online hotel rating schemes influence booking behaviors?
International Journal of Hospitality Management, 2015Luis V Casaló +2 more
exaly