Results 131 to 140 of about 13,074 (347)

Customer Engagement in Online Brand Communities: An Exploratory Study on "Masarap Ba? Facebook Community"

, 2020
Maria Gwenetha Pusta
openalex   +2 more sources

Extreme Weather Events and Consumer Food Responses

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study investigates consumer food responses to Hurricanes Helene and Milton, which affected a swath of the Southeastern U.S. in 2024. Using representative consumer survey data from six affected states, we analyze 10 distinct food responses classified into ex ante and ex post responses, and examine their associations with food insufficiency
Ahmad Zia Wahdat, Joseph Balagtas
wiley   +1 more source

Consumer-Generated Visual Advertisements in Social Media Brand Communities

International Journal of Communication
Despite the advent of social media, few studies on online brand communities examine how user-generated content influence community members’ perceptions and behaviors toward a brand.
Hui-Fei Lin, Pei-Chih Lin, Benjamin Yeo
doaj  

Chinese Trade Competition and Rural Mexican Migration

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT China's accession to the World Trade Organization in 2001 reshaped global trade, reducing U.S. demand for Mexican manufactured goods and weakening Mexico's manufacturing employment. This study estimates how this trade‐induced decline affected migration and employment decisions among rural Mexicans.
Zachariah Rutledge, Joaquin Mayorga
wiley   +1 more source

Creating customer loyalty in online brand communities

, 2022
Online social networking sites (SNSs) has become one of the most popular activities for people accessing the Internet. In this regard, many Businesses create their online brand communities in order to build further relationship with their customers.
Chin-Shan Wu, Fei-Fei Cheng, Yi-Chieh Chen   +2 more
core  

Swedish farmers' approval of nudges

Agribusiness, EarlyView.
Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen, Leon Englberger, Jens Rommel   +2 more
wiley   +1 more source

Are all meats substitutes? A basket‐and‐expenditure‐based approach

Agribusiness, EarlyView.
Abstract This study examines the relationship among animal‐based meat and plant‐based meat alternatives (PBMAs) using a basket‐and‐expenditure‐based choice experiment. In particular, we examine whether animal‐based meat products are substitutes or complements with PBMAs.
Clinton L. Neill, Logan L. Britton
wiley   +1 more source

Online brand communities use of value co-creation for brand community engagement [PDF]

, 2019
We are living in a world where digitalization has affected our way to communicate, as well as the way in which we spend our time, look for help, network and interact with the other people.
Karhunen, Krista
core  

Impacts of Community Commitment on Brand Equity Creation in Company-Initiated Online Brand Communities

, 2016
With the emergence of online communities, the role of online communities in establishing brand equity has been greatly emphasized. In order to enhance our understanding of commitment in online brand communities, the present study attempts to investigate ...
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core   +1 more source

KOMUNITAS MEREK: ANTECEDENTS DAN CONSEQUENCES DARI PARTISIPASI KONSUMEN

Jurnal Manajemen dan Wirausaha, 2015
Marketers lately built strategies based on consumer communities exist in the mar­­­ket. Community that drew most of marketer’s attention was brand community.
Made Dwi Utari, I Gede Ketut Warmika
doaj