Results 151 to 160 of about 13,074 (347)

Antecendents of brand love in online network-based communities. A social identity perspective

, 2015
Purpose – This paper aims to analyse the antecedents of brand love in online network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social ...
VERNUCCIO, Maria, Barbarossa, C., Pagani, M., PASTORE, Alberto   +3 more
core   +1 more source

A Study on the role of Online Brand Community as an IMC Tool

, 2010
강용수
openalex   +1 more source

Antecedences and Consequences of Customer Engagement in Online Brand Communities: Multi-national Perspective

, 2020
Ali Abdallah Alalwan, Abdullah M. Baabdullah, Yogesh K. Dwivedi, Nripendra P. Rana, Rand Al-Dmour   +4 more
openalex   +2 more sources

Charting the Path to Increased Oil Palm Output in Ghana Beyond Area Expansion: Technology or Managerial Capacity — Which Leads the Way?

Agribusiness, EarlyView.
ABSTRACT This study sets out to investigate the prospects for raising oil palm output in sub‐Saharan Africa, particularly Ghana, without further expansion of cropland. Given global concerns about oil palm's role in deforestation and land use change, the focus is on enhancing productivity on existing farmlands.
Jacob Asravor, Francis Tsiboe, Ayobami Adetoyinbo, Jacob Ankamah   +3 more
wiley   +1 more source

Vendor Types, Attendance, Experience and Sales 2019–2021: Evidence From Five Rural Oregon Farmers Markets

Agribusiness, EarlyView.
ABSTRACT Farmers markets provide a direct‐to‐consumer marketing path for farmers and small businesses, facilitating customer discovery and product refinement. This paper explores farmers markets as a business incubator, with a focus on beginning vendors and resilience to a shock, namely, COVID‐19 market restrictions.
Mallory L. Rahe, Juo‐Han Tsay, Sarah A. Low   +2 more
wiley   +1 more source

The Impact of Cosmopolitanism, Global Self-identity, and Online Communities on the Customer Based Brand Equity (CBBE) of Green Products:  An Evidence from the University Students of UAE

, 2023
Hummayoun Naeem, Huda Syed, Anooshay Hummayoun, Shanzay Hummayoun, Shumaila Humayun, Fakiha Zahid, Suhaymah Ashraf   +6 more
openalex   +2 more sources

Customer Engagement in Online Brand Communities (OBCs): A bibliometric analysis [PDF]

, 2022
Kunja Sambashiva Rao, Nishad Nawaz, Habeeb Ur Rahiman   +2 more
openalex   +1 more source

Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis

Agribusiness, EarlyView.
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török, Gréta Maró, Zsófia Jámbor, Zalán Márk Maró, Barbara Tocco, Péter Balogh, Péter Czine   +6 more
wiley   +1 more source

Online Brand Community Climate, Psychological Capital, and Customer Value Cocreation

, 2019
Jianbin Zhao, Jianrong Tao, Guobao Xiong
openalex   +1 more source

Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment

, 2020
Jamie Carlson, Syed Mahmudur Rahman, Mohammad M. Rahman, Jessica Wyllie, Ranjit Voola   +4 more
openalex   +1 more source