Results 141 to 150 of about 13,074 (347)

Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation

Agribusiness, EarlyView.
ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó, Eduardo Sánchez‐García, Bartolomé Marco‐Lajara, Luis A. Millán‐Tudela   +3 more
wiley   +1 more source

Value creation in online brand communities on Youtube

, 2023
Brändien ja tutkijoiden kiinnostus Web 2.0 ja sosiaalisen median mahdollistamia online-brändiyhteisöjä kohtaan on noussut viime vuosien saatossa. Näiden yhteisöjen keskiössä on yhteisön jäsenten välinen vuorovaikutus, joka sitouttaa ja tuottaa arvoa sekä
Tikkanen, Sami
core  

Farmers' Participation in Messenger‐Based Social Groups And Its Effects on Performance in Irrigated Areas of Kazakhstan and Uzbekistan

Agribusiness, EarlyView.
ABSTRACT The penetration of information and communication technologies (ICTs) in farming communities is increasing the use of smartphone‐based instant messaging apps. Despite this, the reasons behind participation and the impact on farm productivity in developing countries remain unexplored.
Zafar Kurbanov, Abdusame Tadjiev, Nodir Djanibekov, Ajit Govind, Akmal Akramkhanov   +4 more
wiley   +1 more source

Consumer brand bullying behaviour in online communities of service firms

, 2018
The current study explores consumer brand bullying behaviour in online communities, which we define as a brand specific consumer interaction process during which one consumer harasses or is perceived to harass another consumer or the brand itself.
Jan Breitsohl, Breitsohl, Jan, Roschk, Holger, Feyertag, Christina, Holger Roschk, Christina Feyertag   +5 more
core   +1 more source

Does user-generated content trigger university graduates’ online purchase intention? Mediating role of brand image

Asian Management and Business Review
Academic interest in understanding the impact of user-generated content (UGC) on consumer behavior in digital marketing has grown exponentially. However, we know little about the effect of UGC on customers’ online purchase intention from developing ...
Md. Ashraful Islam, Md. Abdul Kaium, Ishrat Zahan, Md. Shahinur Rahman   +3 more
doaj   +1 more source

Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng (Survey Pada Anggota Komunitas Fanbase Facebook Asyikberatid)

, 2016
Galang Putra Nusantara, Ratih Hurriyati
openalex   +2 more sources

Agricultural Diversification at the Margin. Strategies and Determinants in Italian Mountain and Remote Areas

Agribusiness, EarlyView.
ABSTRACT This paper explores the convergence in on‐farm diversification strategies of agricultural holdings, between remote areas and more central ones. Using Italian farm‐level data, we explore the determinants of diversification strategies across farms.
Gianluca Grilli, Francesco Pagliacci, Paola Gatto   +2 more
wiley   +1 more source

Antecedents and consequences of customer engagement in online brand communities

, 2014
Today, organizations require additional efforts to develop new streams of revenue as competition is intense and new customers are hard to secure at a mature stage. The advent of social networking sites serves as an alternative tactic for organizations to
Lee, Zach, Zheng, Xiabing, Chan, Tommy, Lee, Matthew K.O., Cheung, Christy, Lee, Matthew, Chan, Tommy K.H.; id_orcid   +6 more
core   +1 more source

Heterogeneous Attention Concentration Link Prediction Algorithm for Attracting Customer Flow in Online Brand Community [PDF]

, 2022
Shugang Li, Boyi Zhu, He Zhu, Fang Liu, Yuqi Zhang, Ru Wang, Hanyu Lu   +6 more
openalex   +1 more source

Food Tastes in the United States: Convergence or Divergence?

Agribusiness, EarlyView.
ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley   +1 more source