Results 161 to 170 of about 13,074 (347)
Agribusiness, EarlyView.ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
Online Communities: Influence on Members Brand Loyalty and Purchase Intent
, 2011 With the emergence of new media technologies it is becoming easier for brands to interact and engage with consumers in an attempt to build brand loyalty. One trend gaining popularity is the use of online branded communities, purpose-built social networks
Wilimzig, Brian J
core
It Takes an iVillage: Gender, Labor, and Community in the Age of Television-Internet Convergence
International Journal of Communication, 2011 Given its corporate ownership, iVillage.com constitutes a useful case study of the forces shaping online communities in the midst of what has been identified as television-Internet convergence.
John Edward Campbell
doaj
Farmers’ Protests in Germany: Media Coverage and Types of Bias
Agribusiness, EarlyView.ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source
A multidimensional scale for measuring online brand community social capital (OBCSC)
, 2019 Stephanie Meek +3 more
openalex +2 more sources
Outcomes of Cyber-Victimization and Bystander Reactions in Online Brand Communities
, 2022 Nuttakon Ounvorawong +3 more
openalex +1 more source
Advancing European Plant Variety Registration: Data‐Driven Insights and Stakeholder Perspectives
Agribusiness, EarlyView.ABSTRACT Efficient plant variety registration is crucial for fostering innovation in the European Union, yet the current regulatory framework is complex and faces calls for reform. This study provides data‐driven evidence to inform the ongoing legislative debate by employing a mixed‐methods approach.
Sergio Urioste Daza +2 more
wiley +1 more source
Dark Side of Online Brand Communities: A Scoping Review of the Literature
, 2022 Abhishek Behl, Chitrakshi Bhutani
openalex +1 more source
Agribusiness, EarlyView.ABSTRACT European agriculture is increasingly exposed to economic instability driven by extreme weather events, market volatility, and geopolitical tensions. To manage these growing risks, farmers are encouraged to adopt innovative risk management strategies such as the Income Stabilization Tool (IST), which offers protection against severe income ...
Alice Stiletto +5 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Using survey and discrete choice experiment data, we examined US specialty crop growers' preferences for marketing contract attributes in the context of emerging blockchain‐based technologies and expanding traceability initiatives. Results show that farmers preferred traditional written contracts but might be willing to accept digital ...
Elizabeth Canales +3 more
wiley +1 more source