Results 291 to 300 of about 13,074 (347)

Technology Empowers Emotions: How AR Technology Triggers Consumers' Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands. [PDF]

Behav Sci (Basel)
Sheng Y, Zhao J, Jung E.
europepmc   +1 more source

Dataset Questionnaire The Influence of Online Communities in Social Media on Customer Advocate Through Customer Engagement and Brand Love in The Beauty Industry Based on Social Capital Theory.

Rumangkit, Stefanus
openalex   +1 more source

Integrated analysis of physicochemical properties, microbiome, and flavor profiles for differentiating two aroma grades of sauce-flavor <i>Daqu</i>. [PDF]

Food Chem X
Huang Y, Chen F, Yu Z, Sheng X, Wen S, Zhang X, Tang W, Huang M.   +7 more
europepmc   +1 more source

Does social media information credibility influence social commerce purchase intention of skincare products? Evidence from Facebook. [PDF]

PLoS One
Ranjith P, Nisansala S, Jayasingha N, Weerasekara K, Wisenthige K, Dayapathirana N.   +5 more
europepmc   +1 more source

'Zero-alcohol' products and the guise of responsibility. [PDF]

J Public Health Policy
Edwardes F, Keric D, Stafford J.
europepmc   +1 more source

Engagerad ”online” – konsument ”offline”? : En explorativ studie om konsumtion och kundengagemang i Livrustkammarens online brand community

, 2018
Malin Doyon, Sofia Borg
openalex   +1 more source

The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry

, 2019
Jiewen Cheng, María Castaño Contreras, Thuy Duong Nghiem   +2 more
openalex   +1 more source

The brand personalities of brand communities: an analysis of online communication

Online Information Review, 2017
Purpose Online brand communities provide a wealth of insights about how consumers perceive and talk about a brand, rather than what the firm communicates about the brand. The purpose of this paper is to understand whether the brand personality of an online brand community, rather than of the brand itself, can be deduced from the online communication ...
Jeannette Paschen, Leyland Pitt, Jan Kietzmann   +2 more
exaly   +3 more sources