Results 271 to 280 of about 12,092,268 (289)

Love the Star, Love the Team? The Spillover Effect of Athlete Sub Brand to Team Brand Advocacy in Online Brand Communities

Journal of Product and Brand Management, 2023
exaly  

Influence of Consumer Attitude Toward Online Brand Community on Revisit Intention and Brand Trust

Journal of Retailing and Consumer Services, 2014
Na Young Jung
exaly  

Communicating the brand in the online environment

2014
Kelić, Ivan, Biloš, Antun, Ružić, Ivan   +2 more
openaire   +1 more source

Firm-Hosted Online Brand Communities and New Product Success

Journal of the Academy of Marketing Science, 2014
Christian Homburg, Richard L Gruner, Bryan Lukas   +2 more
exaly  

Online Brand Communities:Loyal to the Community or the Brand?

2013
Popp, Bastian, Horbel, Chris, Woratschek, Herbert   +2 more
openaire   +1 more source

The Impact of Online Brand Community Characteristics on Customer Engagement: An Application of Stimulus-Organism-Response Paradigm

Telematics and Informatics, 2017
Zilur Rahman, Jamid Islam
exaly  

Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities

Journal of Marketing, 2019
Stephan Ludwig, Dennis Herhausen, Dhruv Grewal   +2 more
exaly  

Luxury Brand Value Co-Creation With Online Brand Communities in the Service Encounter

Journal of Business Research, 2022
exaly  

When Does an Online Brand Community Backfire? An Empirical Study

Journal of Research in Interactive Marketing, 2020
Junyun Liao
exaly  

Managing the Product-Harm Crisis in the Digital Era: The Role of Consumer Online Brand Community Engagement

Journal of Business Research, 2020
Zhibin Lin, Raffaele Filieri, Denghua Yuan   +2 more
exaly