Results 281 to 289 of about 12,092,268 (289)

Sense of Community and Social Identity Effect on Brand Love: Based on the Online Communities of a Luxury Fashion Brands

Journal of Global Fashion Marketing, 2019
Regina Burnasheva, Katherine Villalobos-Moron, Yong Gu Suh   +2 more
exaly  

It Takes a Marketplace Community to Raise Brand Commitment: The Role of Online Communities

Journal of Marketing Management, 2008
Jae Wook Kim
exaly  

Online Brand Communities as Heterogeneous Gatherings: A Netnographic Exploration of Apple Users

Journal of Product and Brand Management, 2017
Yunus Dursun, Tugba Ozboluk
exaly  

Antecedents and Consequences of Online Brand Community Participation: A Conceptual Framework

Journal of Internet Commerce, 2010
Delonia O Cooley, Vivek Madupu
exaly  

The Influence of C2C Communications in Online Brand Communities on Customer Purchase Behavior

Journal of the Academy of Marketing Science, 2010
Charles H Noble, Stephanie M Noble
exaly  

How brand loyalty is affected by online brand community?

2015
Ching-Wei Ho, Yu-Bing Wang, Hsiang-Yuan Chang   +2 more
openaire   +1 more source

Transforming Visitors Into Members in Online Brand Communities: Evidence From China

Journal of Business Research, 2013
Zhimin Zhou
exaly  

Engagement in online brand communities and marketing research online communities (MROCs)

2013
openaire   +1 more source

Online Social Networks: An Online Brand Community Framework.

Jeffrey Segrave, Charles Carson, Jeffrey W. Merhout   +2 more
openaire   +1 more source