Results 251 to 260 of about 9,937 (263)

Consumer engagement in online brand communities: a solicitation of congruity theory

Internet Research, 2018
Linda D Hollebeek, Zilur Rahman, Jamid Islam   +2 more
exaly  

It takes a marketplace community to raise brand commitment: the role of online communities

Journal of Marketing Management, 2008
Jae Wook Kim
exaly  

Communicating the brand in the online environment

2014
Kelić, Ivan, Biloš, Antun, Ružić, Ivan   +2 more
openaire   +1 more source

Online Brand Communities:Loyal to the Community or the Brand?

2013
Popp, Bastian, Horbel, Chris, Woratschek, Herbert   +2 more
openaire   +1 more source

Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users

Journal of Product and Brand Management, 2017
Yunus Dursun, Tugba Ozboluk
exaly  

Enhancing Relationships Through Online Brand Communities: Comparing Posters and Lurkers

International Journal of Electronic Commerce, 2023
exaly  

The influence of C2C communications in online brand communities on customer purchase behavior

Journal of the Academy of Marketing Science, 2009
Charles Noble, Stephanie M Noble
exaly  

Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences

Journal of Product and Brand Management, 2019
Jorge Matute, Ramon Palau-Saumell, Nicoletta Occhiocupo   +2 more
exaly  

Sense of community and social identity effect on brand love:Based on the online communities of a luxury fashion brands

Journal of Global Fashion Marketing, 2019
Regina Burnasheva, Katherine Villalobos-Moron, Yonggu Suh   +2 more
exaly  

Antecedents of participation in online brand communities and their purchasing behavior consequences

Service Business, 2016
Abeer A Mahrous
exaly