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Unpacking the effects of brand authenticity on consumer trust and loyalty in nutrition: a psychological perspective. [PDF]
Front NutrLyu M, Wang S, Zhang J.
europepmc +1 more source
From filters to fairness: understanding colourism through TikTok aesthetics and trends. [PDF]
Front SociolMajumdar MR.
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How Does Consumers' Perception Influence Their Food Choices? [PDF]
FoodsAraújo WMC, Arruda SF.
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Shaping Food Consumption Among Generation Z in Mexico City: The Role of Digital Stimuli and Brand Engagement in Restaurant Decision-Making. [PDF]
FoodsAlfonso-Sanjul IL, Acosta-Gonzaga E.
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Examining evidence use in vaccine policymaking in Kenya: a qualitative case study. [PDF]
Health Policy PlanWaithaka D +6 more
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Managing Brands and Customer Engagement in Online Brand Communities [PDF]
Journal of Service Management, 2013 PurposeGiven the dramatic technology‐led changes that continue to take place in the marketplace, researchers and practitioners alike are keen to understand the emergence and implications of online brand communities (OBCs). The purpose of this paper is to explore OBCs from both consumer and company perspectives.Design/methodology/approachThe study ...
Csilla Horvath +2 more
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Knowledge sharing in online brand communities
Qualitative Market Research: An International Journal, 2015Purpose– The purpose of this paper was to explore the role knowledge sharing plays in both firm-sponsored (FS) and user-generated (UG) Online Brand Communities (OBCs) on Facebook. Branding through online mediums is an under-researched area that is slowly gaining attention in the literature.
Sloan, Sarah +2 more
openaire +3 more sources