Results 211 to 220 of about 9,937 (263)
Narcissistic consumption in athletes: parallel mediation of brand evangelism between narcissistic personality and hedonic consumption attitude. [PDF]
Front PsycholAydin G +5 more
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Severe Methemoglobinemia Due to Accidental Ingestion of Nitrite-Containing Nail Polish Remover: A Case Report. [PDF]
Am J Case RepGould LA, Carman M, Zahn MB, Amatea J.
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Digital marketing techniques within online food retail platforms: a scoping review. [PDF]
BMC MedGupta A +5 more
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The brand personalities of brand communities: an analysis of online communication
Online Information Review, 2017Purpose Online brand communities provide a wealth of insights about how consumers perceive and talk about a brand, rather than what the firm communicates about the brand. The purpose of this paper is to understand whether the brand personality of an online brand community, rather than of the brand itself, can be deduced from the online communication ...
Amir Dabirian +2 more
exaly +2 more sources
Journal of Promotion Management, 2015
The study explores how brand communities are structured and operate in the context of Korean Automobile Online Brand Communities (KAOBCs). The content analysis method was used to examine the characteristics of KAOBCs and identify the typology of the communities. The most popular search engine of South Korea, naver.com, was used to select sample KAOBCs.
Sally Mcmillan
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The study explores how brand communities are structured and operate in the context of Korean Automobile Online Brand Communities (KAOBCs). The content analysis method was used to examine the characteristics of KAOBCs and identify the typology of the communities. The most popular search engine of South Korea, naver.com, was used to select sample KAOBCs.
Sally Mcmillan
exaly +3 more sources
Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty
Journal of Global Marketing, 2023Rahul Sindhwani +2 more
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Consumer engagement in an online brand community
Electronic Commerce Research and Applications, 2017Abstract This research aims to explain members’ online brand community (OBC) engagement and participation based on their relationships with other members and with the community sponsor. It proposes a conceptual model integrating variables that have been studied in previous research on brand trust, OBC identification, and satisfaction, and others that
Francisco José Martínez-López +4 more
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Knowledge sharing in online brand communities
Qualitative Market Research: An International Journal, 2015Purpose– The purpose of this paper was to explore the role knowledge sharing plays in both firm-sponsored (FS) and user-generated (UG) Online Brand Communities (OBCs) on Facebook. Branding through online mediums is an under-researched area that is slowly gaining attention in the literature.
Sloan, Sarah +2 more
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The Influence of Online Brand Community Characteristics on Community Commitment and Brand Loyalty
2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07), 2007Online community activities are becoming widespread thanks to the expansion of Internet use and the development of information technology. We highlight the importance of online brand, and investigate the relationship between an online community and the online brand.
Heehyoung Jang, Ilsang Ko, Joon Koh
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