Results 121 to 130 of about 13,517,069 (286)

KOMUNITAS MEREK: ANTECEDENTS DAN CONSEQUENCES DARI PARTISIPASI KONSUMEN

Jurnal Manajemen dan Wirausaha, 2015
Marketers lately built strategies based on consumer communities exist in the mar­­­ket. Community that drew most of marketer’s attention was brand community.
Made Dwi Utari, I Gede Ketut Warmika
doaj  

We belong together: the effect of online community identification and brand-related WOM

, 2012
The study examines the effect of members’ identification with online brand communities (BCs) on their brand-related word-of-mouth (WOM) behaviour. It extends research by Karaosmanoglu et al (2011), according to whom consumers’ interactions encourage ...
Miriam Mehl (2932209), Gareth Griffiths (25916), Marv Khammash (4463638)   +2 more
core  

Too Complex to Choose? The Role of Heuristics in Shaping Farmers' Willingness to Pay for Income Stabilization Tool in Italy

Agribusiness, EarlyView.
ABSTRACT European agriculture is increasingly exposed to economic instability driven by extreme weather events, market volatility, and geopolitical tensions. To manage these growing risks, farmers are encouraged to adopt innovative risk management strategies such as the Income Stabilization Tool (IST), which offers protection against severe income ...
Alice Stiletto, Ruggiero Rippo, Samuele Trestini, Elisa Giampietri, Roberta Raffaelli, Simone Cerroni   +5 more
wiley   +1 more source

Blockchain‐Based Smart Contracts in US Specialty Crop Marketing: Grower Preferences and Adoption Potential

Agribusiness, EarlyView.
ABSTRACT Using survey and discrete choice experiment data, we examined US specialty crop growers' preferences for marketing contract attributes in the context of emerging blockchain‐based technologies and expanding traceability initiatives. Results show that farmers preferred traditional written contracts but might be willing to accept digital ...
Elizabeth Canales, Alba J. Collart, Matthew G. Interis, Esther Mmenaa Agyemang‐Duah   +3 more
wiley   +1 more source

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

Agribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples, Trey Malone, J. Robert Sirrine   +2 more
wiley   +1 more source

Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

SAGE Open
As companies began to leverage Facebook, a series of marketing battles ensued. Facebook’s growing popularity has made social media an essential tool in internet marketing.
Yi-Fen Chen, Wan-Hsin Yen, Tzu-I Jou
doaj   +1 more source

The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi [PDF]

, 2018
Extreme competition in the business environment forces firms to look for the best tactic to attract and create brand loyalty. Online brand community is a strategy used by many firms to maintain brand loyalty. Good implementation of online brand community
Mohammad Sairi, Nursaida Alina
core  

What Explains Racial Differences in Farm Succession Planning? Evidence From Decomposition and Counterfactual Analysis

Agribusiness, EarlyView.
ABSTRACT This paper examines racial differences in farm succession planning using survey data from Tennessee farmers. While observed differences between White and Black farmers are small, decomposition and counterfactual analyses show that structural characteristics, particularly farm size, would predict higher succession planning among White farmers ...
Abdelaziz Lawani, Anna‐Liisa Ihuhwa, Armine Poghosyan   +2 more
wiley   +1 more source

The Effect of Sustainability Information on Consumers' Preferences for Fungus‐Resistant Grape Wine

Agribusiness, EarlyView.
ABSTRACT The demand for sustainable food production is intensifying the need to reduce the environmental and social impacts of pesticide use in agriculture. In viticulture, where dependence on pesticides is high because grapevines are susceptible to fungal diseases, fungus‐resistant grape varieties (PIWI) offer a promising strategy to reduce chemical ...
Daniel Vecchiato, Andrea Dominici, Fabio Boncinelli   +2 more
wiley   +1 more source

Machine learning driven many‐objective moving horizon scheduling optimization

AIChE Journal, EarlyView.
Abstract Industrial electrification can decarbonize chemical manufacturing, but it exposes operations to volatile electricity prices and carbon intensities. This work develops a machine learning‐enhanced many‐objective moving horizon scheduling framework that predicts objective correlation groupings from 48‐hour price and emission‐intensity profiles ...
Hongxuan Wang, Andrew Allman
wiley   +1 more source