Results 31 to 40 of about 13,517,069 (286)
Triggers and Consequences of Awe in Online Brand Community
SAGE Open, 2022 As a common experience-based emotion, awe can easily arise within consumers who are immersed in an online brand community. On the basis of the awe prototype theory, this paper developed a research model involving community management authority ...
Jianbin Zhao, Zheng Li, Guobao Xiong
doaj +1 more source
Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products [PDF]
Innovative MarketingThis study investigates how online brand interactivity fosters customer value co-creation, a collaborative process in which consumers actively contribute to co-creating value, by enhancing brand experiences at both individual and community levels ...
Rae Secioria +3 more
doaj +1 more source
THE INFLUENCE OF INTERNAL CORPORATE COMMUNICATION ON BRAND COMMUNITY
Journal Communication Spectrum, 2022 Many companies implement brand community strategies to increase brand loyalty and brand engagement. Previous research on the brand community has focused more on the marketing aspect, with consumers as the target audience of the strategy.
Ananda Fortunisa, Riska Dwinda Elsyah
doaj +1 more source
Jurnal Pariwisata Pesona, 2021 Online promotion is currently an alternative solution in marketing the products produced because, at this time, all community activities are carried out online in online media such as social media, television, or digital catalogs that display all ...
Syarif Hidayatullah +4 more
doaj +1 more source
MATEC Web of Conferences, 2017 This article explored the effect of instrumental interaction and relational interaction on consumer engagement (community engagement and brand engagement) among community members. The mediating effect of E-social capital was investigated as well.
Yan Bingsheng, Li Lihua, Sun Hongtao
doaj +1 more source
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Although online communities with a supportive climate encourage members to participate and exchange their information openly and freely, participants may perceive the community to be unsafe without proper control.
Ning Zhang +3 more
doaj +1 more source
IEEE Access, 2021 Online brand communities have become a strong marketing tool for companies. However, passive members form the majority of these communities, and although it is recognized that passive members’ electronic word-of-mouth (eWOM) has a powerful impact ...
Liuliang Yuan +2 more
doaj +1 more source
Cogent Business & Management, 2019 This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers’ purchasing attitude in a virtual space. To do this, an online survey was used to gauge the views
Abdul Bashiru Jibril +3 more
doaj +1 more source
Pengaruh Online Brand Community terhadap Brand Trust dan Implikasinya terhadap Brand Loyalty (Survei pada Anggota Komunitas Nikon Team Indonesia) [PDF]
, 2022 Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh dari online brand community terhadap brand trust dan implikasinya terhadap brand loyalty pada anggota komunitas Nikon Team Indonesia.
Elvina Mutiara Damayanti, -
core
Pathways and pitfalls: a qualitative study of student experiences in biomedical science education
FEBS Open Bio, EarlyView.Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell +8 more
wiley +1 more source