The Links Between Social Motivational Engagements, Brand Community Commitment and Repurchase Intention Across Online Brand Communities [PDF]
Organizations and Markets in Emerging Economies, 2019 The study focuses on the relationships between social motivational engagements, brand community commitment and repurchase intentions across marketer-generated and customer-generated online brand communities.
Ramūnas Časas +2 more
doaj +3 more sources
The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour [PDF]
Malaysian Management Journal, 2020 In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj +2 more sources
The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour [PDF]
Malaysian Management Journal, 2016 In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj +4 more sources
Online brand community practices and the construction of brand legitimacy [PDF]
Marketing Theory, 2017 Contemporary marketers build online brand communities to communicate with the organization’s social surroundings, yet there is a lack of understanding of how brand legitimization unfolds in these platforms. To understand how legitimacy is constructed and contested every day, the current study adopts a practice-theoretical lens and discourse analysis to
Niemi, Laura +3 more
core +3 more sources
PENGARUH BRAND COMMUNITY TRUST, BRAND COMMUNITY AFFECT, BRAND COMMUNITY CHARACTERISTICS TERHADAP BRAND LOYALTY MELALUI BRAND COMMUNITY COMMITMENT [PDF]
Performance, 2013 This study is a survey research on member in online community id-blackberry. The purpose of this study was to examine the influence of Brand Community Trust, Brand Community Affect, Quality of Information.
Dian Annisa, Agus Suroso, Sri Martini
doaj +2 more sources
A transition process from information systems acceptance to infusion behaviour in online brand communities: A socialization process perspective [PDF]
, 2012 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Social media such as Facebook, Youtube, Twitter, and online communities plays an important role for knowledge production and diffusion as well as ...
Lim, Jaehoon
core +7 more sources
Online store brand experience impacting on online brand trust and online repurchase intention: The moderating role of online brand attachment [PDF]
, 2020 The scope of this research is to examine the impact of online store brand experience on online brand trust and online repurchase intention. Additionally, the study tests whether online brand attachment moderates these influences. Data was gathered in two
Panditharathna, R. +2 more
core +1 more source
Evaluating the Impact of Community Experience on Purchase Intention in Online Knowledge Community
Frontiers in Psychology, 2022 Community experience has an important influence on the brand building of an online knowledge community. By enhancing the community experience of members, it can promote the building of an online knowledge community and increase users' purchase intention.
Hong Zhao, Qiaohong Shi
doaj +1 more source
The Impact of Online Brand Community Characteristics on Loyalty with the Mediating Role of Customer Engagement and the Moderation Role of Gender [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2019 In this study, considering the moderating role of gender, we have investigated the influence of online brand community (OBC) characteristics on customer’s engagement and brand loyalty.
Azin Dalvand +2 more
doaj +1 more source
, 2023 Discover how to create your personal brand by digging deep into what makes you different and how you bring value to your community by building your personal brand.
Lopez, Diana
core +2 more sources