Results 1 to 10 of about 940,918 (352)
AEGA: enhanced feature selection based on ANOVA and extended genetic algorithm for online customer review analysis. [PDF]
Sentiment analysis involves extricating and interpreting people’s views, feelings, beliefs, etc., about diverse actualities such as services, goods, and topics.
Tripathy G, Sharaff A.
europepmc +2 more sources
Penggunaan internet telah berubah pesat diikuti dengan perubahan perilaku masyarakat dalam transaksi jual beli. Transaksi yang biasanya terjadi secara langsung di pasar dan toko kini bergeser ke platform-plaftorm online. Penelitian ini bertujuan untuk menguji pengaruh online customer review, online customer rating dan online promotion terhadap ...
Rahmatun Nisa Almayani +1 more
openaire +2 more sources
This study aims to see how the influence of online customer reviews and online customer ratings on the trust and interest of consumers in the purchase of Sialang Jaya Village. The population in this study is the community in Sialang Jaya Village.
Purwantoro Purwantoro +4 more
doaj +2 more sources
Analisis komparatif online customer review dan survey customer review marketing mix
The purpose of this study is to compare between online customer review and customer review survey also to see the performance mapping of culinary tourism in Bandung using 4A marketing mix namely acceptability, affordability, accessibility and awareness ...
Hilmy Mu’nis, Rita Komaladewi
doaj +3 more sources
Analysis of Online Customer Review on Purchase Decisions with Customer Trust as Intervening
This internet service can be used in various fields, such as the use of the internet in the fields of economy, education, industry, telecommunications, and tourism to the field of beauty.
Vaya Nabilla Alena, Yulia Nur Hasanah
doaj +2 more sources
This study aims to analyze whether there is an influence of online customer review, online customer rating and price consciosness on the study purchase decision of TikTok Shop customers. The population used in this study were TikTok Shop customers in Yogyakarta. This study uses a type of questionnaire that uses Google Form as a research tool.
Lusia Tria Hatmanti Hutami +2 more
openaire +2 more sources
In the rapidly growing e-commerce era, consumer purchasing decisions on platforms like Shopee are influenced by various factors. This article presents an in-depth analysis of the influence of online customer reviews and online customer ratings on purchasing decisions on the Shopee Marketplace. Through this research, we explain the concept of purchasing
Afifatul Mukarromah
openaire +2 more sources
Tema penelitian ini adalah Peran Influencer Marketing, Online Customer Review dan Content Marketing Dalam Keputusan Pembelian Pada Sosial Instagram. Jenis penelitian kuantitatif.
H. Herman +4 more
semanticscholar +1 more source
Extensive research on skin care products, particularly in Indonesia, is intriguing. It is as a result of alterations in behavior that consumers always desire to appear attractive.
Azriel Rasyidi Akbar +4 more
semanticscholar +1 more source
The purpose of this research is to find out whether the effect of Online Customer Review on trust that affects DND PET consumers’ buying intention in Shopee marketplace.
Edward Soekotjo
doaj +1 more source

