Results 1 to 10 of about 611,556 (309)
Analisis komparatif online customer review dan survey customer review marketing mix
Jurnal Ekonomi Modernisasi, 2020 The purpose of this study is to compare between online customer review and customer review survey also to see the performance mapping of culinary tourism in Bandung using 4A marketing mix namely acceptability, affordability, accessibility and awareness ...
Hilmy Mu’nis, Rita Komaladewi
doaj +3 more sources
JPPI (Jurnal Penelitian Pendidikan Indonesia), 2023 This study aims to see how the influence of online customer reviews and online customer ratings on the trust and interest of consumers in the purchase of Sialang Jaya Village. The population in this study is the community in Sialang Jaya Village.
Purwantoro Purwantoro +4 more
doaj +1 more source
Jurnal Performa, 2022 The purpose of this research is to find out whether the effect of Online Customer Review on trust that affects DND PET consumers’ buying intention in Shopee marketplace.
Edward Soekotjo
doaj +1 more source
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 This study aims to analyze the influence of #RacunTiktok hashtag trends, online customer reviews, and online customer ratings on online purchase intention. The research used quantitative data analysis using structural equation modeling with IBM-SPSS-AMOS.
Syaiful Arifin, Sela Setyorini
doaj +1 more source
Analysis of Online Customer Review on Purchase Decisions with Customer Trust as Intervening
Almana: Jurnal Manajemen dan Bisnis, 2023 This internet service can be used in various fields, such as the use of the internet in the fields of economy, education, industry, telecommunications, and tourism to the field of beauty.
Vaya Nabilla Alena, Yulia Nur Hasanah
doaj +1 more source
Akmenika: Jurnal Akuntansi dan Manajemen, 2023 Technological developments in the business world and the COVID-19 pandemic that has hit the world in recent years have changed people's shopping habits, from what people used to shop offline to shop online. This led to a significant increase in transactions on the marketplace.
Mia Setia +3 more
openaire +1 more source
Heliyon, 2023 Picture in online customer reviews conveys detailed product information to help potential customers make purchase decisions, which is an important form of digital data. Therefore, understanding the predictors of picture sharing in online customer reviews
Lili Su, Dong Hong Zhu
doaj +1 more source
Benefit Jurnal Manajemen dan Bisnis, 2023 The purpose of this study is to determine the impact of online customer reviews, online customer ratings, and website quality on intent to purchase again from Shopee. This type of research is field research using questionnaires.
Bayu Tri Cahya +3 more
doaj +1 more source
Applied Sciences, 2021 For hotel management, occupancy is a crucial indicator. Online reviews from customers have gradually become the main reference for customers to evaluate accommodation choices.
Yu-Ming Chang +4 more
doaj +1 more source
Jurnal Kewirausahaan dan Bisnis, 2023 Sektor pertanian mempunyai kontribusi terhadap perekonomian negara yang berhubungan dengan pemasaran produk pertanian. Saat ini, pemasaran produk pertanian tidak hanya dilakukan secara konvensional, tetapi telah merambah ke e-commerce.
Laila Fatma Niti Sabda +1 more
doaj +1 more source