Results 101 to 110 of about 940,918 (352)
Agribusiness, EarlyView.ABSTRACT Farmers markets provide a direct‐to‐consumer marketing path for farmers and small businesses, facilitating customer discovery and product refinement. This paper explores farmers markets as a business incubator, with a focus on beginning vendors and resilience to a shock, namely, COVID‐19 market restrictions.
Mallory L. Rahe +2 more
wiley +1 more source
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
Agribusiness, EarlyView.ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
Social media research: influencing the influencers [PDF]
, 2012 One of the central concepts in marketing theory is the idea that some individuals are more influential than others, and that these influencers play a central role in driving adoption of new products and services.
Cook, Alessia, Nunan, Dan
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Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Aggregating Customer Review Attributes for Online Reputation Generation
IEEE Access, 2020 In this paper, we face the problem of generating reputation for movies, products, hotels, restaurants and services by mining customer reviews expressed in natural language.
Abdessamad Benlahbib, El Habib Nfaoui
doaj +1 more source
Indonesian Journal of Advanced ResearchThe rapid growth of Indonesia’s cosmetics industry is influenced by increasing skincare awareness. This study examines the impact of Online Customer Review and Online Customer Rating on Purchasing Decision, with Consumer Trust as a mediating variable. Using a quantitative method, data were collected from 167 Instagram users who had purchased Skintific ...
Rakhma Sari +3 more
openaire +1 more source
The influence of content marketing on customer brand engagement towards online herbal cosmetic store in Thailand [PDF]
, 2014 The growing of health and beauty industries plays important roles in national economic development. Thailand is one of the largest herbal markets. Many Thai entrepreneurs pay attention to produce Thai herbal cosmetic to serve online marketing.
Bunpis, Laila, Haron, Mahmod Sabri
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Agribusiness, EarlyView.ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera +1 more
wiley +1 more source
PERAN KEPERCAYAAN MEMEDIASI ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION
E-Jurnal ManajemenShopee merupakan e-commerce dengan pengunjung terbanyak di Indonesia pada tahun 2022 berdasarkan riset katadata.co.id, dengan adanya e-commerce ini dapat memudahkan orang-orang dalam berbelanja karena tidak perlu berjalan dari toko ke toko dan berhadapan
Viona Fenella +3 more
doaj +1 more source
Literature review on conceptualisation of online consumer engagement [PDF]
, 2017 The purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the market- ing journals and other related journals have been reviewed to summarise the OCE concept ...
Brzozowska-Woś, M. +2 more
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