Results 11 to 20 of about 940,918 (352)
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 This study aims to analyze the influence of #RacunTiktok hashtag trends, online customer reviews, and online customer ratings on online purchase intention. The research used quantitative data analysis using structural equation modeling with IBM-SPSS-AMOS.
Syaiful Arifin, Sela Setyorini
doaj +1 more source
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis, 2023 This research was conducted on students of the Faculty of Law and Business, University of Duta Bangsa Surakarta. The purpose of this study was to determine the effect of discounted prices, live streaming and online customer reviews on purchase intention.
Firda Rona Hafizhoh +2 more
semanticscholar +1 more source
Cakrawala Repositori IMWI, 2023 This research seeks to explain the moderating effect of product quality on the relationship between online customer reviews and ratings and online purchasing decisions.
Virgo Simamora, Dina Maryana
semanticscholar +1 more source
Akmenika: Jurnal Akuntansi dan Manajemen, 2023 Technological developments in the business world and the COVID-19 pandemic that has hit the world in recent years have changed people's shopping habits, from what people used to shop offline to shop online. This led to a significant increase in transactions on the marketplace.
Mia Setia +3 more
openaire +1 more source
PENGARUH ONLINE CUSTOMER REVIEW, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA
Solusi, 2023 This study aims to determine how much influence online customer reviews, prices, product quality have on purchasing decisions through the Tokopedia marketplace for Tokopedia users in the city of Semarang, there is a problem in making online purchases in ...
Putri Adriani Faradita, Kesi Widjajanti
semanticscholar +1 more source
Heliyon, 2023 Picture in online customer reviews conveys detailed product information to help potential customers make purchase decisions, which is an important form of digital data. Therefore, understanding the predictors of picture sharing in online customer reviews
Lili Su, Dong Hong Zhu
doaj +1 more source
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan, 2023 Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh influencer marketing dan viral marketing terhadap purchase intention melalui online customer review pada fashion terkini di Tiktok Shop. Penelitian ini terdiri dari dua variabel independen
T. Fitri, Syaefulloh Syaefulloh
semanticscholar +1 more source
Benefit Jurnal Manajemen dan Bisnis, 2023 The purpose of this study is to determine the impact of online customer reviews, online customer ratings, and website quality on intent to purchase again from Shopee. This type of research is field research using questionnaires.
Bayu Tri Cahya +3 more
doaj +1 more source
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS), 2023 Studi penelitian ini bertujuan mengidentifikasi pengaruh online customer review, online customer rating, trust, dan keputusan pembelian di platform pasar daring Shopee terhadap mahasiswa di Indonesia.
Anteng Priyatin, Herdian Farisi
semanticscholar +1 more source
Jurnal Apresiasi Ekonomi, 2023 This study has a problem formulation, namely whether price perception affects consumer buying interest in Lazada e-commerce and whether promotion affects consumer buying interest in Lazada e-commerce and whether online customer reviews affect consumer ...
M. Magdalena +4 more
semanticscholar +1 more source