Results 271 to 280 of about 611,556 (309)
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E-Trust and Purchase Decisions: Role of Online Customer Review and Online Customer Rating
IAR Journal of Business Management, 2022This study aims to examine the impact of online customer reviews and online customer ratings mediated by the trust on purchasing decisions for Shopee users. The population in this study is shopee users throughout Indonesia. The sampling technique used is purposive sampling with the minimum age limit criteria of respondents being 18 years-55 years and ...
null Mahmud +2 more
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PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP MINAT BELI PELANGGAN E-COMMERCE
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan, 2022Dengan adanya kemajuan, kecanggihan, dan banyaknya pengguna teknologi saat ini, para pelaku bisnis di dunia khususnya di Indonesia dapat menggunakan internet sebagai lahan pemasarannya dan mendapat peluang yang sangat besar untuk menjangkau konsumennya melalui perdagangan online.
null Gabriela +2 more
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Peran Online Customer Review dan Online Customer Rating terhadap Niat Beli
JIIP - Jurnal Ilmiah Ilmu PendidikanPenelitian ini bertujuan untuk mengetahui pengaruh online customer review dan online customer rating terhadap niat beli konsumen Tokopedia di wilayah Bandung Raya. Pesatnya perkembangan platform e-commerce di Indonesia telah menjadikan ulasan dan rating online sebagai faktor penting dalam membentuk niat beli konsumen.
Set Gunawan Sinaga, Ariesya Aprillia
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Online Customer Reviews of Hotels
Cornell Hospitality Quarterly, 2013Customer reviews posted on the web and through social media (electronic word of mouth [eWOM]) have grown in importance for tourism businesses, but most studies have examined the effects of the content of reviews, particularly negative reviews (i.e., their valence).
Melián González, Santiago +2 more
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Rebate strategy to stimulate online customer reviews
International Journal of Production Economics, 2018Abstract With the development of e-commerce and communication technology, consumers are heavily relying on the online customer reviews to access to more product information before making purchase decisions online. How to stimulate consumers to provide online customer reviews becomes a critical issue for the online retailers.
Liu Yang, Shaozeng Dong
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Extracting customer knowledge from online consumer reviews
Proceedings of the 11th International Conference on Electronic Commerce, 2009Due to the popularity of online retail stores, consumers are not only shopping and comparing consumer products on the Web but also providing their consumer reviews on the Internet platform. The Web has become the largest repository of consumer reviews. Consumer reviews are beneficial to consumers, merchants, and manufacturers.
Chin-Sheng Yang +2 more
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Automated Marketing Research Using Online Customer Reviews
Journal of Marketing Research, 2010Market structure analysis is a basic pillar of marketing research. Classic challenges in marketing such as pricing, campaign management, brand positioning, and new product development are rooted in an analysis of product substitutes and complements inferred from market structure.
Thomas Lee, Eric Bradlow
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Relevance of managing online customer reviews
2016The development of social media has changed consumer behavior. In particular, it has transformed the way individuals interact, the way they search for information, and consequently how these processes influence their purchase intention. Apart from organizations’ ability to communicate to the public at low costs, consumers have the possibility to ...
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International Journal of Asian Business and Management
The purpose of this study is to determine the influence of online customer reviews, online customer ratings, payment guarantees, and influencer endorsements on purchase intention among Shopee e-commerce users in Purwokerto. The method used is quantitative descriptive with a sample size of 200 respondents and purposive sampling.
null Retno Wulandari +3 more
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The purpose of this study is to determine the influence of online customer reviews, online customer ratings, payment guarantees, and influencer endorsements on purchase intention among Shopee e-commerce users in Purwokerto. The method used is quantitative descriptive with a sample size of 200 respondents and purposive sampling.
null Retno Wulandari +3 more
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Information multidimensionality in online customer reviews
Journal of Business Research, 2023Fang Wang, Zhao Du, Shan Wang
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