Results 281 to 290 of about 611,556 (309)

Needs-based analysis of online customer reviews

Proceedings of the ninth international conference on Electronic commerce, 2007
Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In a world of mass-customization and one-to-one marketing, anticipating the customer's needs is a key competitive advantage.
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Online Customer Experience: A Review and Research Agenda

International Journal of Internet Marketing and Advertising, 2023
Mehak Goyal, Pankaj Deshwal
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ANALISIS ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE

Jurnal Bisnis Kompetitif
Penelitian ini bertujuan untuk mengetahui sejauh mana Online customer review dan Online Customer rating dalam mempengaruhi konsumen untuk mengambil keputusan pembelian pada marketplace shopee. Online Customer review pada Shopee membuat lebih mudah untuk mencari dan menemukan informasi mengenai produk, Online Customer Rating pada Shopee diberikan secara
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Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

International Journal of Information Management, 2020
Ali Abdallah Alalwan
exaly  

Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective

Journal of Business Research, 2021
Lara Penco
exaly  

Understanding Customer Experience with Disruptive Technology through Online Customer Reviews

The provision of online customer reviews (OCRs) via electronic word-of-mouth, which allows customers to post their feedback, has added significant value to business processes. Customers can evaluate products and services directly without interference from third parties.
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Customer Satisfaction Model Based On Online Reviews

Journal of Management and Humanity Research, 2023
Roni Md Roman A, You Jun
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Understanding Customer Experience Throughout the Customer Journey

Journal of Marketing, 2016
Peter C Verhoef
exaly  

Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach

International Journal of Information Management, 2020
Si Shi, Yi Wang
exaly  

Customer Engagement

Journal of Service Research, 2011
Roderick J Brodie, Linda D Hollebeek
exaly