Airline E-commerce user experience experiment: An investigation of Thai LCCs passengers' purchasing behaviour among different online platforms [PDF]
Purpose: This study examines the current state of the airline’s e-commerce platforms and seek to identify their benefits and disadvantages in the aspect of user experience.
Cheramakara, Narudh, Pasupa, Sarakard
core +2 more sources
Repurchase Interest Using Shopeefood as an Impact of Online Customer Reviews and Promotions
Currently, online sales and purchases using electronic devices are very advanced and developing. The presence of Shopee, which is a buying and selling site, can make it easier for people to fulfill their needs and desires.
Nur Sahara Wati, Dinna Charisma
doaj +1 more source
Hotel assessment through social media: The case of TripAdvisor [PDF]
Hotel booking decisions are increasingly influenced by consumer feedback available on social media sites. Using data submitted by customers on TripAdvisor, this study analyzes the customer satisfaction ratings posted for 2,211 hotels.
Coca-Stefaniak, Andres +3 more
core +2 more sources
Factors affecting customer satisfaction of online travel agencies in India [PDF]
Purpose – The purpose of this paper is to identify the factors affecting customer satisfaction for online travel agencies in India. It will help guide existing online travel agencies and future entrants to have an in-depth understanding of customer ...
Sabyasachi Dutta +2 more
doaj +1 more source
The formation of the image of top-ranked hotels through real online customer reviews: a corpus-based study of evaluative adjectives as image-formers/providers [PDF]
This study is grounded on a corpus-based analysis of evaluative adjectives as hotel image-formers/providers conducted from a multifaceted yet complementary perspective which departs from the notion of destination image formation (Gartner, 1993; Baloglu
Edo-Marzá, Nuria
core +1 more source
Leveraging the Power of Online Referral for E-Business: The Moderated Mediation Model
This study utilized the Kano model to practically identify the key attributes of online service quality of e-learning education companies. Along with a review of theoretical sources related to service quality, this paper placed similar attributes into ...
Chih-Hung Chen
doaj +1 more source
The purpose of this study was to analyze the effect of online customer reviews, online customer ratings, and payment guarantees on the purchase intention of e-commerce Shopee consumers in Denpasar. This study used a quantitative approach which was carried out on e-commerce Shopee consumers in Denpasar by using a questionnaire on 130 respondents.
Putu Divira Vidya Ananda +3 more
openaire +1 more source
Do Online Reviews Encourage Customers to Write Online Reviews? A Longitudinal Study
This study examines the nature of online reviews to explain changes in satisfaction, trust, and consumer intent to write a review during restaurant revisit stages. Using a data set of two-time lags, the findings show that the impact of online reviews on customer satisfaction, trust, and consumer intent to write a review decreases or dilutes over time ...
Yingxue Xia, Hong-Youl Ha
openaire +1 more source
The development of online travel business in the world is going very fast. The transformation of new business models from traditional to online aims to create more efficient trading strategies. In tourism marketing, Customer Online Review (COR)
Anggraeni Permatasari +3 more
doaj +1 more source
The mediating role of the perceived value on the relationships between customer satisfaction, customer loyalty and e-marketing [PDF]
The online markets have been growing during the last near years, and many businesses have generated customer satisfaction and loyalty by developing their marketing activities.
Amer Muflih Alkufahy +4 more
doaj +1 more source

