Results 31 to 40 of about 611,556 (309)
This study aims to analyze whether there is an influence of online customer review, online customer rating and price consciosness on the study purchase decision of TikTok Shop customers. The population used in this study were TikTok Shop customers in Yogyakarta. This study uses a type of questionnaire that uses Google Form as a research tool.
Lusia Tria Hatmanti Hutami +2 more
openaire +1 more source
PENGARUH ONLINE REVIEW & CUSTOMER EXPERIENCE TERHADAP BRAND IMAGE & PURCHASE INTENTION DI PAINTEREST
: This study aims to determine the effect of online reviews and customer experiences on brand image and purchasing decisions at Painterest Companies. This study uses a quantitative approach with a sample taken of 210 respondents with a purposive sampling
Michelle Angelique Maharani +2 more
doaj +1 more source
Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda [PDF]
Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms.
Bezbradica, Marija +4 more
core
Customer satisfaction factors in online retail: Online review analysis
This paper aims to analyze online customers’ reviews and gain insight into customer satisfaction factors drawn from a big user-generated content of US online retailers. This user-generated content has become more insightful, especially in the CO VID-19 era as the result of a rapid increase in online shopping. This study uses a big textual data of 5 340
Mehran Haddadi, Vera A. Rebiazina
openaire +1 more source
Brand hate as a mediating variable between customer's dissatisfaction and negative online review: A Field Study on Cell Phone Service Companies’ Customers in Upper Egypt [PDF]
This research aims to measure the impact of customer's dissatisfaction on brand hate and negative online review for customers of cell phone companies in Upper Egypt, as well as the mediating effect of brand hate in the relationship between the customer ...
إبراهيم محمد عبد الحميد +1 more
doaj +1 more source
Online reviews, customer Q&As, and product sales: A PVAR approach.
Online reviews and customer Q&As have emerged as two vital forms of electronic word-of-mouth (eWOM) that significantly influence consumer decisions in e-commerce. Yet, a comprehensive understanding of the individual and combined roles of these eWOM types
Miao Feng, Yituo Feng, Yang Li
doaj +1 more source
This study aims to determine the effect of Online Customer reviews and Price on the decision to purchase Fashion products on the Shopee Marketplace in Bekasi. This study is quantitative research with the type of descriptive research.
Ayu Wulandari +2 more
doaj +1 more source
Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review, Online Customer Rating dan Online Advertising terhadap keputusan pembelian online di marketplace Shopee, dengan fokus pada pelanggan Online Shop Shopee di Semarang ...
shofiana aprina puteri
doaj +1 more source
AirAsia has emerged as a dominant force among prominent low-cost airlines in recent years. However, the COVID-19 pandemic outbreak has severely impacted airline services, including AirAsia. There is a strong need for airline services to monitor customer
Lee Jie Yu +3 more
doaj +1 more source
Hotel managers can learn about hotel customer satisfaction by analyzing online reviews. There are differences in the experience of reviewers, the release time and the degree of recognition for different online reviews, which leads to different ...
Mingyang Li, Yumei Ma, Pingping Cao
doaj +1 more source

