Results 41 to 50 of about 940,918 (352)

PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPERCAYAAN KONSUMEN (Studi kasus: Pengguna Shopee di Bandar Lampung)

open access: yesJournals of Economics and Business, 2022
Penelitian ini bertujuan untuk mengetahui pengaruh online customer review dan online customer rating terhadap kepercayaan konsumen. Penelitian ini menggunakan pendekatan yaitu kuantitatif.
Nur Kamisa   +2 more
semanticscholar   +1 more source

DETERMINANTS OF PURCHASE INTENTION PRODUK AVOSKIN BEAUTY DI BALI

open access: yesJurnal Ilmiah Manajemen dan Bisnis, 2022
Pentingnya penelitian ini dilakukan untuk mengetahui pengaruh celebrity endorser, online customer review, serta perceived price kepada purchase intention produk Avoskin Beauty di Bali.
Desak Made Febri Purnama Sari   +1 more
doaj   +1 more source

Content Marketing, Brand Awareness, and Online Customer Review on Housewives’ Purchase Intention on Shopee

open access: yesInterdisciplinary Social Studies, 2022
This research aims to find out the influence of Content Marketing, Brand Awareness, and Online Customer reviews on Purchase Intention on Housewives (IRT) in Shopee E-Commerce.
Nikita Gabby Riyadini, Wenti Krisnawati
semanticscholar   +1 more source

Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Melalui Marketplace Shopee (Studi Kasus Pengguna Shopee di PPP Al – Istiqomah Cukir)

open access: yesBIMA : Journal of Business and Innovation Management, 2022
Penelitian ini bertujuan untuk mengetahui pengaruh online customer review dan online customer rating terhadap keputusan pembelian melalui marketplace shopee.
Nur Aini   +2 more
semanticscholar   +1 more source

Airline E-commerce user experience experiment: An investigation of Thai LCCs passengers' purchasing behaviour among different online platforms [PDF]

open access: yes, 2019
Purpose: This study examines the current state of the airline’s e-commerce platforms and seek to identify their benefits and disadvantages in the aspect of user experience.
Cheramakara, Narudh, Pasupa, Sarakard
core   +2 more sources

Repurchase Interest Using Shopeefood as an Impact of Online Customer Reviews and Promotions

open access: yesAlmana: Jurnal Manajemen dan Bisnis, 2023
Currently, online sales and purchases using electronic devices are very advanced and developing. The presence of Shopee, which is a buying and selling site, can make it easier for people to fulfill their needs and desires.
Nur Sahara Wati, Dinna Charisma
doaj   +1 more source

Pengaruh Influencer Marketing, Online Customer Review dan Online Customer Rating Terhadap Minat Beli Konsumen Produk Skincare Merek Somethinc

open access: yesJurnal Riset Manajemen dan Bisnis, 2023
. Shopping online provides many conveniences for consumers and potential customers. The rapid development of online stores results in a wide variety of products being sold online, ranging from electronic devices, food, books and even to beauty products ...
Salsa Agnia   +2 more
semanticscholar   +1 more source

Hotel assessment through social media: The case of TripAdvisor [PDF]

open access: yes, 2016
Hotel booking decisions are increasingly influenced by consumer feedback available on social media sites. Using data submitted by customers on TripAdvisor, this study analyzes the customer satisfaction ratings posted for 2,211 hotels.
Coca-Stefaniak, Andres   +3 more
core   +2 more sources

Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Konsumen Pada Marketplace Shopee

open access: yesJournal of Trends Economics and Accounting Research, 2023
This study aims to determine: (1) The influence of online customer reviews on consumer purchasing decisions through the Shopee Marketplace (study on consumers in Poleang District, Bombana Regency, Southeast Sulawesi). (2) The influence of Online Customer
Riska Sukirman, F. Kumalasari, Hendrik
semanticscholar   +1 more source

The formation of the image of top-ranked hotels through real online customer reviews: a corpus-based study of evaluative adjectives as image-formers/providers [PDF]

open access: yes, 2013
This study is grounded on a corpus-based analysis of evaluative adjectives as hotel image-formers/providers conducted from a multifaceted yet complementary perspective which departs from the notion of destination image formation (Gartner, 1993; Baloglu
Edo-Marzá, Nuria
core   +1 more source

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