Results 61 to 70 of about 940,918 (352)
Brand hate as a mediating variable between customer's dissatisfaction and negative online review: A Field Study on Cell Phone Service Companies’ Customers in Upper Egypt [PDF]
This research aims to measure the impact of customer's dissatisfaction on brand hate and negative online review for customers of cell phone companies in Upper Egypt, as well as the mediating effect of brand hate in the relationship between the customer ...
إبراهيم محمد عبد الحميد +1 more
doaj +1 more source
Online reviews, customer Q&As, and product sales: A PVAR approach.
Online reviews and customer Q&As have emerged as two vital forms of electronic word-of-mouth (eWOM) that significantly influence consumer decisions in e-commerce. Yet, a comprehensive understanding of the individual and combined roles of these eWOM types
Miao Feng, Yituo Feng, Yang Li
doaj +1 more source
This study aims to determine the effect of Online Customer reviews and Price on the decision to purchase Fashion products on the Shopee Marketplace in Bekasi. This study is quantitative research with the type of descriptive research.
Ayu Wulandari +2 more
doaj +1 more source
Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review, Online Customer Rating dan Online Advertising terhadap keputusan pembelian online di marketplace Shopee, dengan fokus pada pelanggan Online Shop Shopee di Semarang ...
shofiana aprina puteri
doaj +1 more source
Penelitian ini bertujuan untuk mengetahui pengaruh live streaming dan online customer review terhadap keputusan pembelian produk Skintific pada platform TikTok. Populasi yang digunakan dalam penelitian ini adalah seluruh mahasiswa program studi manajemen
Nuramalia Mutmainna +4 more
semanticscholar +1 more source
AirAsia has emerged as a dominant force among prominent low-cost airlines in recent years. However, the COVID-19 pandemic outbreak has severely impacted airline services, including AirAsia. There is a strong need for airline services to monitor customer
Lee Jie Yu +3 more
doaj +1 more source
Hotel managers can learn about hotel customer satisfaction by analyzing online reviews. There are differences in the experience of reviewers, the release time and the degree of recognition for different online reviews, which leads to different ...
Mingyang Li, Yumei Ma, Pingping Cao
doaj +1 more source
Online Customer Experience:A Literature Review
With key developments in global e-commerce, online shopping behavior has become a keen area of interest amongst researchers. Understanding why online shoppers behave the way they do is now gaining importance not only among marketers, but also among various other stakeholders such as academicians, researchers, companies, retailers, and the like.
openaire +1 more source
Customers repurchase intention formation in e-commerce [PDF]
Background: Electronic loyalty (e-loyalty) has become important in the context of electronic commerce (e-commerce) in recent years. Loyal customers bring long-term revenue to companies and are known to be a valuable asset to them.
Sohrabi Safa, Nader, von Solms, Rossouw
core +2 more sources
Covid-19 customer experiences of self-service technology across pharmacies in South Africa
Using time-series data over a period of twelve months, Atlas.ti was employed to analyse the data extracted from Hello Peter, a South African online customer review and business platform, to assess Covid-19 customer reactions to e-services across South ...
Sebonkile Thaba +2 more
doaj +1 more source

