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The rapid growth of Indonesia’s cosmetics industry is influenced by increasing skincare awareness. This study examines the impact of Online Customer Review and Online Customer Rating on Purchasing Decision, with Consumer Trust as a mediating variable. Using a quantitative method, data were collected from 167 Instagram users who had purchased Skintific ...
Rakhma Sari +3 more
openaire +1 more source
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
PERAN KEPERCAYAAN MEMEDIASI ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION
Shopee merupakan e-commerce dengan pengunjung terbanyak di Indonesia pada tahun 2022 berdasarkan riset katadata.co.id, dengan adanya e-commerce ini dapat memudahkan orang-orang dalam berbelanja karena tidak perlu berjalan dari toko ke toko dan berhadapan
Viona Fenella +3 more
doaj +1 more source
The influence of content marketing on customer brand engagement towards online herbal cosmetic store in Thailand [PDF]
The growing of health and beauty industries plays important roles in national economic development. Thailand is one of the largest herbal markets. Many Thai entrepreneurs pay attention to produce Thai herbal cosmetic to serve online marketing.
Bunpis, Laila, Haron, Mahmod Sabri
core
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Social media research: influencing the influencers [PDF]
One of the central concepts in marketing theory is the idea that some individuals are more influential than others, and that these influencers play a central role in driving adoption of new products and services.
Cook, Alessia, Nunan, Dan
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ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera +1 more
wiley +1 more source
INFLUENCE OF DIGITAL REVIEWS ON CONSUMER FOOD CHOICES IN E-MARKETPLACES
The rapid growth of e-commerce in Indonesia has positioned food, beverages, and groceries as the most frequently purchased product categories, accounting for 43.92% of online sales in 2023.
Prima Welina Sinulingga +2 more
doaj +1 more source
Nowadays, online customer evaluations have developed as an essential source of information for both businesses and consumers, replacing and augmenting previous modes of communication.
Răzvan-Andrei CORBOȘ +2 more
doaj +1 more source
Use online training and development to improve staff performance as well as customer service in order to achieve business improvement [PDF]
This report discussed about how to use online training and development program to improve retail industry’s (The Warehouse) customer service. The purpose of this report is to find out an effective method of using online training and development to ...
Lin, Yue, Taylor, Beverly
core

