Results 81 to 90 of about 611,556 (309)
From physical marketing to web marketing [PDF]
, 2002 Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of ...
Constantinides, Efthymios
core +5 more sources
Agribusiness, EarlyView.ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
Does Online Marketing Truly Replace Traditional Marketing? [PDF]
, 2013 This review explains the way how online marketing has been replacing traditional marketing in terms of marketing mix. This replacement might happen, because online marketing can give advantages, i.e., offering on-time delivery, increasing effectiveness ...
Gunawan, E. M. (Emilia)
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Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
Case Study in Email Reponses of European Travel Agencies [PDF]
The rise of the Internet has brought significant changes and opportunities for online travel sites. Consumers are using a variety of technologies, such as form-based or email inquiries to contact travel agents.
Kuzma, Joanne
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Web quality and research update [PDF]
, 2008 Previous research for The Henley Centre for Customer Management found that online experience consisted primarily of thirteen themes and 83 indicators of those themes. This years’ research has explored the web quality literature.
Clark, Moira, Hair, N., Rose, Susan
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Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Journal of Management Small and Medium Enterprises (SME's)This research aims to determine the effect of free shipping, trust, and online customer reviews on purchasing decisions on e-commerce Shopee in Tambakrigadung Village. This type of research is quantitative research.
Rohmawati Nur Khasanah +3 more
doaj +1 more source
Menyelidiki Loyalitas Millenial pada Transportasi Online; Studi Mediasi berbasis SEM-PLS
Benefit Jurnal Manajemen dan Bisnis, 2020 The massive transformation of consumer behaviour on the online transportation network platform in Indonesia has still not yet answered comprehensively. We have identified and evaluated several latent constructs based on prior research review.
Muhammad Ashoer +3 more
doaj +1 more source
THE PROS AND CONS OF INTERNET BANKING: A SHORT REVIEW [PDF]
Bank fees often strike fear in the heart of the average banking customer. According to a survey by Bank-rate, a company that reports on banks and banking, customers continue to get smashed with higher fees, ranging from ATM charges to minimum-balance ...
Ioannis KOSKOSAS
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